Senior Business Director
Senior Business Director
Posted on :
09-08-2025
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1 Vacancy
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Job Description
Description
About EssenceMediacom: A Leading WPP Media Brand
A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.
Role Summary and Impact
Role Summary and Impact
We are currently looking forSenior Business Directorto join us. You will be responsible for Media Planning among the brands that are market leaders. You should have a well-rounded understanding of media strategy and planning.
Reporting of the role Head of the Business
3 best things about this job:
- Working on a cult brand and the global market the playfield
- Digital core to the business but not e-business
- Evangelize Tech innovation to build efficiencies
Media Planning & Strategy
- Work closely and in-depth with a team of Integrated planners with the ability to guide on media planning with Platform depth
- Strategic mindset considering audience deep dive creating an approach note and bringing WPP Media vertical offerings while stitching the final approach/presentation to client
Client Success - Understand client objectives category/competitive trends for various product categories
- Ability to steer client review meetings on regular basis
- Work towards delivering client delight and success by stitching all media offering including - Digital media Offline media content marketing brand associations
Manage Campaign Supervision Team - Manage and supervise a team of campaign supervisors
- Must know platform nuances and details to lead a team of Supervisors efficiently
- Guide the team on regular basis for Optimization of campaigns
- Work with the Planning team delivering time to time reports
Campaign and business reporting - Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
- Have the foresight to tie back media delivery and reports with business objectives
- Work on automation of reports with the automation experts in WPP Media
Team Management - Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
- Develop and strike partnership deals with key publishers and large affiliates
In three months:
- Work with all constituents of integrated media eco-system under one single roof bring them together as one offering for the client
- Introduce digital channelsacross media and get the optimum performance media mix across existing clients
- Lead the team of planners
In six months:
- Learn about effectively pitching all integrated media productsto clients
- Worked with a diverse team of media buyers and planners across 360-degree media and beyond
- Be ready to lead and deliver reviews
In 12 months:
- Emerged as a coveted champion and go-to person on digital marketing solutions
- Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
Skills and Experience:
- Minimum 11-12 years in media planning and strategizing
- Excellent written and oral communication skills combined with outstanding presentation skills
- Team management skills
- Comfortable with client business metrics data and be able to use the same to craft media strategy
- Understanding of programmatic landscape viz. Knowledge of the digital advertising industry trends technologies (DMP DSP SSP etc.) Preferred
- Applied knowledge of 3rd party ad serving website and tracking and associated technologies Preferred
- Intermediate to advanced analytical skills specifically relating to performance data and metrics Preferred
- Strong interpersonal and communication skills
- Abreast with the latest technology that will affect digital advertising
- Worked closely with publisher partners to elevate industry standards in-line with client needs.
- Exposure to affiliate and programmatic technologies
- People managing skills
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwere just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.
WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice ( more information on how we process the information you provide.
While we appreciate all applications received only those candidates selected for an interview will be contacted.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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