SVP, Media (SEM)

SVP Paid Search (SEM)

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York Los Angeles London APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In A Nutshell:

The Senior Vice President Paid Search job is a senior leadership role responsible for setting the vision driving the strategy and owning the financial health of VaynerMedias entire SEM practice. This leader will engineer and refine our best-in-class search offerings serving as the agencys foremost thought leader while championing a culture of innovation and testing. Reporting to the EVP of Media you will inspire excellence drive new business growth and serve as the executive sponsor for our most critical client relationships and be the face of our search expertise for prospective and new clients. We are looking for a visionary leader who will not only build a world-class team but will also help shape the future of our SEM business within the context of the significant disruption that is underway as AI Search and LLMs change the very nature of how we think about the role of search engines and traditional search strategies.

What Youd Do:

• Discipline Leadership & Vision: Drive innovation and productization of SEM offerings and architect the agencys overarching SEM philosophy and strategic approach particularly within the context of AI & LLM disruption to traditional search strategies.
• Executive Client & Partner Leadership: Serve as the executive sponsor for our most strategic client relationships acting as the ultimate point of escalation. Develop and steward powerful relationships with key technology partners and senior client stakeholders that will drive our reputation and capabilities in the marketplace.
• Business Growth: own the P&L for the Paid Search (SEM) practice. Lead the SEM component of high-stakes new business engagements from RFP completion and strategy development through to the final pitch and client transition.
• Team & Culture: Lead build and inspire a multi-layered team of SEM professionals. Champion recruiting and retention efforts foster a robust and inclusive team culture and focus on strategic talent development and succession planning.
• Thought Leadership: Be the external face of VaynerMedias SEM practice through publications and speaking engagements. Define and evangelize the agencys POV on the future of search AI and other emerging trends.
• Operational Excellence: Engineer and refine best-in-class SEM operations ensuring technical expertise executional excellence and seamless collaboration with other agency disciplines and individual client teams. Build & maintain ways of working to bring search excellence and expertise to life in the context of their objectives and client needs.

What Youve Got:

• A minimum 12 years experience directly related to Search Engine Marketing with a deep focus on performance-driven campaigns (CPA CPL ROI ROAS).
• Agency experience preferred but not required. A proven track record of leading sophisticated large-scale SEM practices or departments including P&L management experience.
• Direct experience managing $100MM annual search investment with strong preference for different types of customers (Fortune 100 high-growth DTC lead generation etc.)
• Strong interpersonal and verbal communication skills with the ability to articulate complex strategies clearly and effectively to C-suite executives.
• Ability to navigate a portfolio of brands within a larger conglomerate or business group gain an understanding of their unique company architectures to build and strengthen relationships with essential stakeholders
• Excellent organizational skills and the ability to juggle multiple high-stakes responsibilities.
• Strong command and expertise in managing enterprise-level bid optimization and automation platforms (e.g. Search Ads 360 Skai Marin).
• Fluency with analytics attribution and measurement and data systems. Including but not limited to:
• Google Analytics / GA4
• Google Tag Manager / Floodlight Events
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• Enhanced Conversions & Direct Server Integrations
• Ability to lead by example in terms of attention to detail general work ethic empathy and internal/external professionalism
• You live for todays digital & mobile consumer and are passionate about developing brand-specific strategies and constantly seek out innovative partners/platforms to identify new opportunities.
• Any experience with Paid Social is a plus!

Unsure if you meet the qualifications We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives skill sets background and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills experience and location.
• Base Salary $200000- $250000
• Employer-sponsored 401k with match
• Medical Dental and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits