Director of Business Development and Marketing
Director of Business Development and Marketing
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Job Description
Director of Business Development and Marketing
Job Type: Full Time Days
Your experience matters
At Mercy Health Behavioral Health Hospital we are committed to empowering and supporting a diverse and determined workforce who can drive quality scalability and significant impact across our hospitals and your role youll support those that are in our facilities who are interfacing and providing care to our patients and community members. We believe that our collective efforts will shape a healthier future for the communities we serve.
How youll contribute
The Director of Business Development implements and directs the hospital business development process. The DBD plans directs and coordinates the identification of and marketing to potential patient referral sources.Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs.Develops and analyzes metrics to assess effectiveness of strategies. Conducts ongoing competitor analysis.Hires trains and oversees activities of hospital BD representatives.
Responsibilities:
Develops the hospitals comprehensive business development plan in conjunction with CEO and senior hospital personnel.
Hires trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition.
Develops annual budget and process for measuring effectiveness of marketing expenditures.
Develops and implements community workshops and seminars as appropriate.
Collaborates closely with Care Coordination Department on data collection referral source tracking and follow up call quality and assessment outcomes.
Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.
What we offer
Fundamental to providing great care is supporting and rewarding our addition to your base compensation this position also offers:
Comprehensive medical dental and vision plans plus flexible-spending and health- savings accounts
Competitive paid time off and extended illness bank package for full-time employees
Income-protection programs such as life accident critical-injury insurance short- and long-term disability and identity theft coverage
Tuition reimbursement loan assistance and 401(k) matching
Employee assistance program including mental physical and financial wellness
Professional development and growth opportunities
Qualifications and requirements
Applicants should possess the following qualifications and skills:
Education: Bachelors degree in marketing business administration or related field
Experience: Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment principles preferred.
License: Valid drivers license and a favorable Motor Vehicle Report (MVR) along with proof of insurance when using own auto.
Additional Requirements: Must show proof of automobile insurance.
About Us
Mercy Health Behavioral Health Hospital is part ofLifepoint Health a diversified healthcare delivery network committed to making communities healthier with acute care rehabilitation and behavioral health facilities from coast to coast. From your first day to your next career milestoneyour experience matters
EEOC Statement
Mercy Health Behavioral Health Hospital is an Equal Opportunity Employer.Mercy Health Behavioral Health Hospital is committed to Equal Employment Opportunity for all
Required Experience:
Director
Employment Type
Full-Time
