Senior Copywriter (Brand)
Senior Copywriter (Brand)
Posted on :
08-08-2025
Employer Active
1 Vacancy
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Monthly Salary
$ 65000 - 200000
Vacancy
1 Vacancy
Posted on :
08-08-2025
Job Description
Welcome to Fi.
Were a passionate team from Square Google Peloton Uber and more working to transform the dog-human relationship. Our mission Develop cutting-edge technology to revolutionize what it means to be a dog parent.
The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our teams talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking activity sleep and behavior monitoring and thats just the beginning.
The most exciting aspect of our work Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. Thats the future were building at Fi.
If youre someone who thrives in innovative collaborative work environments and feels strongly about helping dogs live longer better lives Fi could be the perfect fit. Join us in our pursuit of the impossible or as we call it here let me find a way to redefine the future of dog ownership together.
Fi is looking for a Senior Copywriter!
As a Senior Copywriter at Fi youll join our internal brand and creative team to craft sharp brand-defining work across everything from performance ad copy and email to larger conceptual campaigns. Youll report directly to the ACD and work closely with our designers marketers and product partners to tell compelling stories about our product and the people (and pets) who use it.
This is a hybrid role that spans both high-level campaign thinking and fast-moving day-to-day creative. Youll own our brand voice across channels and help shape how the world sees and understands Fi. You should be equal parts strategic and expressive: comfortable developing concepts from the ground up writing performance copy that converts and refining brand tone in a way that scales.
Were looking for someone whos proactive collaborative entrepreneurial and energized by both short- and long-form storytelling. A love of dogs doesnt hurt either.
What Youll Do:
- Own copywriting across brand touchpoints from performance marketing (paid social email landing pages) to bigger brand campaigns retail moments and product storytelling
- Develop strong concepts in collaboration with designers and marketers that elevate the brand and move the business forward
- Champion and evolve Fis tone of voice to ensure consistency and originality across channels
- Write tight conversion-focused copy that resonates with specific audiences and drives action
- Balance brand craft with performance insights writing with both heart and data in mind
- Translate product features into benefit-driven emotionally compelling messaging
- Present work clearly and confidently to cross-functional stakeholders
- Support the creation of creative briefs campaign messaging hierarchies and testing plans when needed
- Bring entrepreneurial energy to new opportunities helping Fi punch above our weight with small but mighty ideas
What You Bring:
- 57 years of copywriting experience in an agency or in-house creative environment
- A portfolio that demonstrates sharp conceptual thinking strong brand voice and a range of campaign and performance writing
- Experience writing for DTC or consumer tech brands (bonus for work in lifestyle wellness or pet industries)
- Ability to shift between big-picture campaign work and fast-moving daily copy needs
- Comfortable working in collaborative iterative environments and presenting work to stakeholders
- Excellent time management and attention to detail
- Self-starter with a scrappy entrepreneurial mindset and a passion for making great work happen
- A personal interest in the pet tech or wearables space is a plusbut not required
Why Youll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: Weve got your back (and teeth and eyes) with full medical dental and vision insurance.
- Wellness Perks:Free access to One Medical Kindbody and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar on us!
- Love for Friends Family: Share the Fi magic with loved ones through our gifting program.
$65000 - $200000 a year
The anticipated base salary range for this position is $65000$200000. Actual compensation will vary based on multiple factors including skills experience market conditions and role scope which may evolve during the hiring process. As a fast-growing Series B startup Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organization including hiring promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Fi makes hiring decisions based solely on qualifications merit and our needs at the time.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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