Growth Manager (Referral Programme)
Growth Manager (Referral Programme)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Role: Growth Marketing Manager (Referral Programme)
Location: Shepherds Bush London. We offer a mixture of hybrid and office-based working
Employment Type: Full Time Permanent
Here at Gousto we have an incredibly exciting opportunity for a Growth Marketing Manager to own our Refer-a-Friend (RAF) programme our largest acquisition channel. This is a high-impact role reporting into the Senior Growth Manager and sitting within the Retention team where your mission will be to grow our customer base by empowering our existing customers to refer their friends.
Youll work cross-functionally with stakeholders across acquisition digital product creative analytics brand and finance to optimise the referral experience drive channel performance and maximise long-term customer value.
This is a unique opportunity to lead the strategic direction of our referral programme owning the roadmap offers testing and performance and play a critical role in helping more households enjoy the magic of Gousto.
Core Responsibilities:
- Referral programme ownership: Lead and scale our RAF programme with a sharp focus on both customer experience and commercial performance
- Customer communications (CRM): Build and test compelling comms journeys across email push in-app and other channels to drive engagement referrals and friend conversion
- Campaign management: Develop and execute seasonal and always-on referral campaigns collaborating with Brand Creative Legal and Tech to bring initiatives to life
- Commercial performance: Own referral offers and budget trade-offs balancing discount value with customer retention and profitability
- Referral customer value: Optimise the lifetime value of referred customers through insight-driven improvements to targeting messaging and discounts
- Digital Product partnership: Collaborate with Product Managers in the Activate Tribe to identify and execute on product opportunities that improve the RAF journey end-to-end
- Experimentation & insight: Design and run A/B tests conduct post-campaign analysis and extract actionable insights to inform future growth
- Forecasting & reporting: Track performance forecast sign-ups and orders and confidently communicate programme impact across the business
Who You Are:
- Strong experience in growth marketing CRM product marketing customer acquisition or customer retention roles
- Are commercially minded with a knack for weighing trade-offs and identifying high-impact opportunities
- Can design and interpret A/B tests and use data to inform decisions
- Have experience working on or scaling referral programmes in a DTC environment
- Have hands-on CRM experience ideally with platforms like Braze (or similar ESPs)
- Have experience launching and optimising insight-led campaigns that deliver business results
- Are proactive organised and action-oriented; you enjoy making things happen at pace
- Have a track record of successfully leading cross-functional projects driving alignment and holding others accountable
- Are passionate about creating exceptional customer experiences
Additional Information :
Inclusion Statement
Whether its creating diversity in our recipes or building new teams we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
Everyone is welcome and were looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box We recommend applying anyway so that we can review your profile. And if youre in a job share why not just apply as a pair
For our roles outside of Operations most of our people spend 1 or 2 days in our offices every week combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work and if you require additional flexibility please talk to us about it.
If you have a disability that youre worried will affect you during the interview process please let us know and we will do our best to help you feel comfortable.
Wed love it if you could submit your application online. If you require an alternative method of applying please let us know.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
