CRM Insights Analyst
CRM Insights Analyst
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Job Description
We are looking for an experienced CRM Insights Analyst to join our customer-focused Marketing team in Consumer Services. Reporting to the CRM Performance Manager you will help develop segmentation and data strategies to drive improvements across our multi-channel customer communications as part of the CRM marketing team. You will be customer-focused commercially motivated and experienced at translating insights into actionable recommendations. You will support the insight-driven customer communications programmes.
- Support the CRM customer contact strategy Customer Journey planning to ensure we have the right trigger programmes in place and that these are constantly improved the customer life cycle journeys to maximise customer lifetime value.
- Support CRM test and learn programme you will work with campaign managers to test hypotheses and ensure that all communications are tested and optimised including testing of communications timing multi-channel impact and A/B testing
- Support the segmentation and customer lifecycle strategy to ensure customer data is used to drive a personalised customer experience focusing resource on where it makes the most impact on sales to segment messaging and product offerings
- Use insights to identify new customer communication opportunities
- Conduct deep dive post-camping analysis use SQL and multiple data sources to analyse the customer and commercial impact of different email and push campaig
Qualifications :
- Analytical experience with experience writing and executing SQL queries
- Advanced Excel (including pivot tables and advanced formulas an advantage)
- Experience pulling and presenting results/analysis
- Commercial acumen and strategic understanding
- Experience using Google Analytics 4
- Experience using Mixpanel
- Experience creating reporting dashboards would be beneficial
- Understanding & knowledge of Marketing/CRM
Additional Information :
Benefits package includes:
- Hybrid working
- Great compensation package and discretionary bonus
- Core benefits include pension bupa healthcare sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Grade: E/EB9
#LI-DS1 #LI-Hybrid
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
