Head of Marketing
Head of Marketing
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Job Description
The Opportunity:
Lab Alley is on a mission to become the Amazon of chemicals-and marketing is at the heart of how well get there. As our Head of Marketing you will own and shape the companys marketing strategy across all platforms and channels. From performance marketing to branding ecommerce experience to creative content this role touches every part of our growth engine. Youll thrive here if youre a hands-on leader who loves building testing scaling and collaborating with entrepreneurial stakeholders in a fast-paced evolving environment. This is your chance to take a high-growth ecommerce company to the next level-and shape the future of how chemicals are bought online.
Essential Responsibilities:
Marketing Strategy & Leadership
- Lead and execute a comprehensive growth-focused marketing strategy to drive revenue customer acquisition and brand recognition across digital and offline channels.
- Collaborate with the Chief Visionary Officer (CVO) and marketing team to shape and execute branding strategy ensuring alignment across visual identity tone and photographic style for a cohesive and compelling brand presence.
- Maintain flexibility and adaptability-able to pivot strategy based on real-time data and changing business priorities.
- Manage internal marketing resources and external freelancers/agencies balancing speed quality and return on investment.
Execution & Channel Management
- Own omnichannel marketing planning and execution including paid search paid social SEO email/SMS retargeting marketplaces and affiliate programs.
- Oversee the e-commerce experience and partner on conversion rate optimization (CRO) A/B testing and UX/UI enhancements to drive performance.
- Apply a strong understanding of customer segmentation to support targeted marketing efforts and lifecycle strategies.
- Advise on marketing tech stack decisions including automation segmentation and personalization tools that support scalable growth.
Analytics & Reporting
- Leverage data platforms and analytics to inform decision-making; monitor key performance indicators (KPIs) attribution data and customer insights to optimize spend and strategy.
- Provide clear and regular reporting to leadership on marketing performance growth opportunities and actionable insights.
Cross-functional Collaboration & Project Management
- Demonstrate strong project management skills with an ability to initiate execute and close out marketing initiatives effectively.
- Work cross-functionally with e-commerce customer success finance and operations teams to align marketing efforts with strategic initiatives and product launches.
Required Experience & Leadership
- Successfully led and scaled e-commerce marketing strategies that drove measurable growth in revenue conversion and customer acquisition-ideally across both B2B and B2C channels.
- Demonstrated ability to build and manage high-performing marketing teams with a track record of coaching mentoring and getting results through others.
- Led multiple projects to completion across channels and departments-excellent at managing timelines vendors internal stakeholders and competing priorities.
- Drove cross-functional collaboration with sales customer success finance and operations to execute launches promotions and lifecycle initiatives that aligned with company goals.
- Managed and optimized marketing budgets ensuring investment efficiency and alignment with strategic growth goals.
Technical & Functional Expertise
- Led omnichannel marketing campaigns-including paid search paid social email/SMS retargeting SEO affiliate and marketplaces-while optimizing spend through data-driven iteration.
- Owned conversion rate optimization efforts working hands-on with A/B testing landing page optimization and UX improvements to increase e-commerce performance.
- Rolled out and optimized performance marketing campaigns with clear ROI; can point to past campaigns where customer acquisition costs dropped or ROAS increased due to your direction.
- Deep comfort with e-commerce platforms (e.g. Adobe Shopify WooCommerce) and the ability to troubleshoot or guide cross-functional improvements alongside product and dev teams.
- Fluent in analyzing marketing KPIs using tools like Google Analytics (GA4) Klaviyo Meta Ads and Google Ads to inform budget allocation targeting and creative decisions.
- Hands-on knowledge of marketing tech stack tools like Klaviyo GA4 Meta Ads Manager Google Ads and similar platforms.
Personal Attributes & Soft Skills
- Known for strong communication skills and the ability to influence and align executive stakeholders peers and cross-functional team members.
- Adept at pivoting when something isnt working-can reprioritize quickly and lead the team through ambiguity with clarity and calm.
- Comfortable working in fast-paced entrepreneurial environments where vision adaptability and grit are essential.
- You appreciate and understand branding but prefer to partner with someone to carry that part out so you can focus on growth.
Nice-to-Haves:
- Experience with subscription-based replenishment or bundling models that require lifecycle and retention marketing strategies.
- Exposure to regulated industries (chemicals medical lab supplies) with an understanding of how to navigate compliance in messaging and advertising.
- Creative sensibility and a collaborative approach to visual storytelling-experience guiding brand look/feel through photography design or visual campaigns.
About us:
Inc. 5000 recently awarded/recognized Lab Alley as one of the fastest-growing private companies in America! We are also one of the fastest growing e-commerce companies in Austin TX! We provide easy access to essential chemicals on-budget on-time every time.
Think Amazon for Chemicals!
Our workplace culture:
Our core values are an integral part of our success defining who we are.
We bring our core values to life in everything we do at Lab Alley. Therefore every hire is aligned with our core values:
CARE:
We care about people and take pride in our work.
COMMITMENT:
We believe success is characterized by our commitment to continuous improvement.
GENUINE:
We believe in being real authentic and direct with those around us.
GROWTH:
Lab Alley encourages continual learning and leads with curiosity.
INITIATIVE:
To be successful we always strive to make things happen!
INNOVATION:
Lab Alley is driven by a relentless pursuit of innovation constantly seeking new ideas technologies and approaches to enhance the experiences of our customers.
WORK ETHIC:
We believe a strong work ethic is about being fully engaged resilient and focused on tasks to ensure each project receives attention and consideration.
We give back!
With every purchase a customer makes through our eCommerce website we work with Ecodrive to plant a tree. This helps reduce the carbon footprint improves coastlines improves socio-economic conditions and so much more. Read more about that here.
Benefits
Medical Dental Vision Short Term Disability Life & Accidental Death & Dismemberment
Supplemental Health Insurance Wellness program Employee discount program 401k
Paid time off Organized team events Professional development Career growth opportunities
Schedule & reporting details:
Full-time 40 hours per week with occasional overtime.
8-5 M-F
*NOTE* Lab Alley uses E-Verify for all positions.
*NOTE* Lab Alley does a background check for all positions.
Reports to CEO and CVO
Dont meet every single requirement Studies have shown that members from some under-represented groups are less likely to apply for jobs if they dont meet every single qualification. At Lab Alley we are dedicated to building a diverse and inclusive workplace so if youre excited about this role but your experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this or other roles and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race color religion sex national origin age disability veteran status sexual orientation gender identity or any other characteristic protected by law.
Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this the absence of a signed agreement with Lab Alleys People Operations leader no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to
Lab Alley uses E-verify for all hires.
Required Experience:
Director
Employment Type
Full-Time
