Director of Gift Planning Analytics & Marketing
Director of Gift Planning Analytics & Marketing
Posted on :
10-07-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
10-07-2025
Job Description
Job Description
The Director is a cross-functional position that blends analytical acumen with hands-on engagement in philanthropy. The role requires a data-driven approach to the gathering analysis and application of data from internal and external sources to help improve identification of donor motivations receptiveness and potential for successful engagement. The incumbent creates strategies that utilize analytical insights to inform and enhance the print digital marketing and other fundraising efforts of the Gift Planning team. Unique to this position the Director also directly engages with prospects and donors utilizing data-driven insights to secure gifts and cultivate relationships. The Director collaborates with other gift officers and academic partners to secure new planned gift commitments current gifts using non-cash and/or complex assets blended gift arrangements and works to build the pipeline of future support and raise awareness of strategic philanthropic techniques within the SU community.
Responsibilities
Coordinate and enhance the collection analysis and application of data that supports donor motivations receptiveness and potential for successful engagement in collaboration with colleagues from Fundraising Intelligence Communications and external vendors. Create and implement strategies that utilize analytical insights to inform and enhance the Universitys development initiatives including Gift Planning marketing efforts. Monitor the effectiveness of marketing and communication efforts recommending adjustments as necessary. Examples include the gift planning website email campaigns printed and digital promotional materials and campaigns and stewardship materials. Identify cultivate solicit and promote opportunities for existing and prospective donors to make significant gifts assisting them with gift planning strategies rooted in a familiarity with financial planning and estate planning including financial tax and legal implications. Identify opportunities to improve the pipeline of prospective donors who may have an interest in planned gifts blended gifts life-income gifts non-traditional giving strategies and complex and/or non-cash asset gifts. Collaborate with central and decentralized gift officers to bring Gift Planning solutions to their donors and prospects in addition to working independently with prospects and donors. Report results of all gifts/solicitation efforts in the CITRUS / CRM database. Develop and keep updated donor plans and opportunities. Ensure the accuracy and timely entry of all information and records. Build and demonstrate working knowledge of asset-based philanthropy and gift planning terminology and strategies to improve outcomes from prospective donors in collaboration with development and academic colleagues across the institution. Respond to prospective donor inquiries resultant from marketing initiatives and other incoming expressions of interest. Perform necessary research to properly advise donors and structure gift discussions presentations and illustrations as appropriate. Provide stewardship and improve donor relations through personal digital and written interactions that engage and deepen donors relationship with Syracuse University and any College/Unit/Program/Affinity Group to which they most closely identify.
The Director is a cross-functional position that blends analytical acumen with hands-on engagement in philanthropy. The role requires a data-driven approach to the gathering analysis and application of data from internal and external sources to help improve identification of donor motivations receptiveness and potential for successful engagement. The incumbent creates strategies that utilize analytical insights to inform and enhance the print digital marketing and other fundraising efforts of the Gift Planning team. Unique to this position the Director also directly engages with prospects and donors utilizing data-driven insights to secure gifts and cultivate relationships. The Director collaborates with other gift officers and academic partners to secure new planned gift commitments current gifts using non-cash and/or complex assets blended gift arrangements and works to build the pipeline of future support and raise awareness of strategic philanthropic techniques within the SU community.
Responsibilities
Coordinate and enhance the collection analysis and application of data that supports donor motivations receptiveness and potential for successful engagement in collaboration with colleagues from Fundraising Intelligence Communications and external vendors. Create and implement strategies that utilize analytical insights to inform and enhance the Universitys development initiatives including Gift Planning marketing efforts. Monitor the effectiveness of marketing and communication efforts recommending adjustments as necessary. Examples include the gift planning website email campaigns printed and digital promotional materials and campaigns and stewardship materials. Identify cultivate solicit and promote opportunities for existing and prospective donors to make significant gifts assisting them with gift planning strategies rooted in a familiarity with financial planning and estate planning including financial tax and legal implications. Identify opportunities to improve the pipeline of prospective donors who may have an interest in planned gifts blended gifts life-income gifts non-traditional giving strategies and complex and/or non-cash asset gifts. Collaborate with central and decentralized gift officers to bring Gift Planning solutions to their donors and prospects in addition to working independently with prospects and donors. Report results of all gifts/solicitation efforts in the CITRUS / CRM database. Develop and keep updated donor plans and opportunities. Ensure the accuracy and timely entry of all information and records. Build and demonstrate working knowledge of asset-based philanthropy and gift planning terminology and strategies to improve outcomes from prospective donors in collaboration with development and academic colleagues across the institution. Respond to prospective donor inquiries resultant from marketing initiatives and other incoming expressions of interest. Perform necessary research to properly advise donors and structure gift discussions presentations and illustrations as appropriate. Provide stewardship and improve donor relations through personal digital and written interactions that engage and deepen donors relationship with Syracuse University and any College/Unit/Program/Affinity Group to which they most closely identify.
Required Experience:
Director
Employment Type
Full Time
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