Head of Demand Generation and Growth
Head of Demand Generation and Growth
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Salary Not Disclosed
1 Vacancy
Job Description
The Role
What Youll Do
- Develop and execute omni-channel strategies to increase brand awareness and attract new customers in the startup and small business sectors.
- Prioritize efficiency experimentation and repeatable pipeline creation across self-serve and sales-led motions.
- Align closely with Sales and RevOps on pipeline goals ICP focus and campaign strategy.
- Use AI automation and data-driven tooling to accelerate execution and scale personalization.
- Utilize analytics to measure the effectiveness of demand generation campaigns identify trends and make data-driven decisions adjusting strategies as needed for optimal results.
- Set strategy and goals for digital acquisition across channels like Google and Bing Ads LinkedIn Meta YouTube and OTT.
- Drive creative testing landing page optimization and media mix planning in collaboration with senior marketers and agency partners.
- Monitor CAC efficiency and ROI ensuring acquisition efforts are performance-driven and attributable.
- Build outbound programs grounded in deep buyer research and problem-based messagingnot just persona or industry assumptions.
- Use technographics firmographics and behavioral triggers to develop scalable hypotheses about customer pain points.
- Leverage AI and automation to generate personalized campaigns at scale while maintaining message relevance and quality.
- Guide full-funnel lifecycle strategy to increase conversion across all funnel stages.
- Oversee nurture programs retargeting and behavior-triggered sequences to engage and advance prospects.
- Own lead scoring frameworks funnel diagnostics and handoff processes in collaboration with Sales and RevOps.
- Drive measurable impact on lead-to-opportunity conversion and deal velocity.
- Oversee marketing operations and reporting infrastructure ensuring accurate attribution and funnel visibility.
- Manage and optimize tools including Salesforce Marketo Bizible GA4 Unify Influ2 and others.
- Partner with RevOps and Data teams to ensure clean data flow align on reporting infrastructure funnel metrics and automation systems.
- Lead a small but mighty team of senior marketersproviding strategic direction coaching and prioritization.
- Oversee relationships with agencies and contractors to augment execution across paid ops and outbound programs.
- Establish clear KPIs workflows and feedback loops across internal and external partners.
- Partner with the broader marketing team to activate content campaigns and cohesive buyer journeys.
- Collaborate closely with Sales Product Marketing RevOps CFO Services and R&D to align on GTM priorities and share funnel insights.
- Continuously refine messaging segmentation and positioning based on cross-functional input and performance data.
About You
- 810 years in B2B demand generation with 2 years managing teams
- Proven track record of developing and executing successful marketing strategies that drive growth - scaling organizations from $25M > $50M > $100M ARR
- Deep understanding of startup ecosystems and the specific challenges of selling to small businesses.
- Highly analytical and data-drivencomfortable using metrics to guide strategy forecast performance and optimize programs.
- Experienced in building mentoring and influencing senior marketers in a collaborative environment.
- Fluent in modern demand gen approaches including ABM intent-based targeting trigger-based messaging personalization and predictive analytics.
- Excellent communicator and cross-functional leaderyou collaborate effectively with Sales RevOps Data and R&D.
- AI-forward mindsetyou leverage automation to scale quality reduce manual lift and move fast.
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 2000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.
Why Pilot
- We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including wellness benefits such as Modern Health Headscape One Medical Aaptiv and Rightway
- Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
- 401(k) plan
The base pay range target for the role seniority described in this job description is $185k - $250kin San Francisco CA. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.
Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilotsrecruiting notices here including our EEO policy recruitment agency policy recruitment scam notice and important E-Verify information.You may view our job candidate privacy policyhere.
Required Experience:
Director
Employment Type
Full Time
