Vice President, Audience Analytics
Vice President, Audience Analytics
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$ 260000 - 350000
1 Vacancy
Job Description
The Enterprise Data Team is looking for a Vice President of Audience Analytics to be responsible for blending advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising. Reporting to the SVP of Data Product Development this role leads and develops a high-performing cross-functional team that combines expertise in analytics research and data science to unlock a deep understanding of audience behavior and engagement.
This leader will guide the organizations transition to consumer-centric decision-making applying cutting-edge techniquesincluding machine learning models segmentation and persona developmentto support business growth campaign performance and brand resonance. The ideal candidate will possess an entrepreneurial ethos an ability to operate in a dynamic environment and a working knowledge of the current digital media landscape. This role is based in New York City.
KEY RESPONSIBILITIES:
- Lead the development and execution of data-driven audience strategies that serve both enterprise-level Marketing and Ad Sales objectives.
- Manage and grow a multidisciplinary team of data scientists analysts and researchers fostering a culture of creativity innovation and accountability.
- Build and deploy machine learning models for persona development segmentation and behavioral prediction.
- Activate audience insights across departments partnering with business unit Marketing Product and Ad Sales teams to drive personalization targeting and performance measurement.
- Oversee the integration of diverse data sourcesincluding first-party third-party and behavioral datato create a unified audience view.
- Translate complex analytical and cultural insights into clear narratives and actionable business recommendations for senior leadership.
- Identify enterprise-level whitespace opportunities and design research projects that inform content ideation competitive strategy and creative direction.
QUALIFICATIONS:
- 1015 years of experience in data science or audience analytics with some consumer research experience including at least 3 years in a senior leadership role.
- Proven experience applying advanced analytics and machine learning models to segment audiences and build predictive frameworks.
- Strong understanding of both B2C Marketing and Ad Sales environments with the ability to influence across business units.
- Exceptional storytelling and communication skills; able to synthesize data and cultural signals into compelling strategic narratives.
- Experience leading cross-functional teams and large-scale insight initiatives.
- Proficiency with tools such as Python R SQL and cloud platforms like AWS or BigQuery.
- Bachelors degree required; Masters preferred in a relevant field (e.g. Data Science Marketing Analytics).
In accordance with applicable law Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate if hired in New York City is $260000 to $350000. Please note this information is specific to those hired in New York City. If this role is open to candidates outside of New York City the salary range would be aligned to that specific location. A final decision on the successful candidates starting salary will be based on a number of permissible non-discriminatory factors including but not limited to skills and experience training certifications and education. Hearst provides a competitive benefits package including medical dental vision disability and life insurance 401(k) paid holidays and paid time off employee assistance programs and more.
Required Experience:
Chief
Employment Type
Full-Time
