Canada Marketing Executive
Canada Marketing Executive
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Job Description
Want to revolutionize the future of education and do meaningful work that transforms future generations lives
Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology we can transform students into the world leaders of tomorrow. Were the worlds leading college admissions consultancy with over 1330 Ivy League offers and 2140 to the US Top 15. With a passionate team of 800 thats rapidly expanding across 30 markets our unique tech platform connects expert-led guidance and proven data-driven strategies from 3000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application from essays to extracurriculars ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors including Tiger Global and Ice House Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.
About the Role
Youll play a key role in developing and executing Canada-specific marketing strategies that speak directly to local families and students considering international education. This is not a generic or one-size-fits-all roleyour work will ensure our messaging is deeply relevant across Canadas diverse regions and distinguishes clearly from U.S.-focused narratives.
This is not a full-funnel roleyou will collaborate with global and North American digital marketing teams but your focus will be on creating compelling content crafting localized messaging strategies and executing high-impact campaigns that increase awareness engagement and trust in Crimsons offerings.
The ideal candidate is both creative and strategic with a deep understandingor demonstrated ability to quickly learnthe nuances of Canadas education landscape and family mindsets. You must be able to work in Canadian time zones and travel occasionally to major metro areas (e.g. Toronto Vancouver Montreal) for in-person events.
What are the main responsibilities for this role
- Design and execute localized content strategies to engage Canadian families exploring overseas university pathways
- Create compelling written and visual content for paid social email campaigns landing pages and short-form video scripts
- Manage end-to-end webinars and in-person marketing events including speaker coordination logistics and promotion
- Collaborate with the global and North America marketing teams to localize broader campaign materials
- Represent Crimson at school talks parent events and education fairs across key Canadian cities
- Develop empathetic family-focused messaging that reflects regional differences education priorities and cultural sensitivities within Canada
- Contribute Canadian market insights and campaign performance updates to the broader marketing organization
What Success Looks Like
- Consistently generate high-quality leads and engagement from Canadian families
- Deliver strong ROI from webinars content pieces and localized initiatives
- Produce high-converting differentiated messaging that reflects Canadas unique education context
- Grow regional awareness of Crimsons brand and offerings
- Build strong working relationships across global and regional marketing teams
Ideal Candidate Profile
- 25 years of experience in content marketing event marketing or education marketing
- Proven strength in creating conversion-driven copy across digital channels (ads emails landing pages social)
- Experience with event management (online and offline)
- Deep understanding ofor a fast-learning mindset forthe Canadian education system and cultural dynamics
- Strong writing and communication skills; video scripting or basic design familiarity (Canva) is a plus
- Analytical mindset with ability to assess and iterate on messaging based on performance data
- Bonus: French proficiency and/or experience reaching bilingual or multicultural audiences
Why Work for Crimson
- Flexible working environment youll be empowered to structure how you work
- Limitless development and exposure 33% of all hires last year were internal promotions or cross-functional moves
- $1000 annual training budget we love to level up!
- Psychologist on staff to support your well-being and performance
- Impressive fireside chats and workshops to help the team continuously grow
- Radical Candour is the feedback approach we live by
- Were a global player with a presence in 28 markets (and growing!) across the globe
If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!
Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.
Employment Type
Full Time
