Senior Customer Marketing Manager (12-month Parental Leave Cover)

At ING Australia we believe that your individuality is what makes you stand out from the crowd. Thats why we offer a career thats as unique as you are. With a global scale inclusive culture and cutting-edge technology at your fingertips youll have everything you need to become the best version of yourself.

Were on a hunt for a Senior Customer Marketing Manager for a 12-month Parental Leave Cover.

In this role youll responsible for shaping product customer and channel strategies launching innovative campaigns and optimising marketing performance through data-driven insights. Collaborating closely with cross-functional teams and senior leaders the role ensures alignment with business objectives such as customer acquisition retention portfolio growth and engagement. Its ideal for a seasoned marketer with deep expertise in full-funnel marketing CRM and digital tactics who thrives in a dynamic customer-centric environment.

Our ideal candidate will be someone who has extensive retail banking background can lead cross-functional teams manage complex campaigns and influence senior stakeholders to deliver impactful data-driven marketing bring deep expertise in CRM customer acquisition and retention and full-funnel marketing along with a growth mindset and the ability to thrive in a dynamic agile environment. Excellent leadership in guiding teams and shaping strategic direction is essential to succeed in this role.

Ready to make an impact

What youll do

• Lead strategic marketing initiatives across product portfolios including launches engagement campaigns and retention programs.
• Collaborate cross-functionally with Product Digital and Customer Intelligence teams to align marketing efforts with business goals.
• Develop and execute customer segmentation and personalisation strategies using data AI and predictive analytics.
• Manage marketing budgets and external vendor relationships to ensure efficient and effective campaign delivery.
• Measure and optimise campaign performance reporting on ROI and driving continuous improvement across channels.
• Provide leadership and guidance to a team of customer marketers fostering a high-performance culture and championing innovation.

What were looking for

• Proven strategic leadership experience in retail banking customer marketing with the ability to influence senior stakeholders and lead cross-functional teams.
• Deep expertise in CRM customer acquisition engagement retention portfolio growth and full-funnel marketing across paid owned and earned channels.
• Excellent commercial acumen and fluency in customer data with experience using propensity models and building business cases.
• Ability to develop and execute customer segmentation and hyper-personalisation strategies using data AI and predictive analytics.
• A growth mindset and adaptability to thrive in a fast-paced agile environment with shifting priorities.
• Excellent collaboration skills and a passion for delivering customer-centric solutions that drive measurable business outcomes.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. And because we want you to shine let us know if you need any adjustments to the recruitment process by emailing .

Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFi XPRT Survey February 2021 - July 2021 (n 31903) when compared to customers of 20 other banks operating in Australia.

Need more
Rachel Yuen

Applications close on 20th August 2025

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