Marketing Strategy Manager
Marketing Strategy Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are the movers of the world and the makers of the future. We get up every day roll up our sleeves and build a better world -- together. At Ford were all a part of something bigger than ourselves. Are you ready to change the way the world moves
Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.
Responsibilities
In this position...
Lead Marketing Communication strategy development plans for brand nameplate and other initiatives within Ford Blue business unit aligning business objectives with marketing priorities.
What youll do...
- Integrated Marketing Planning: Develop annual integrated marketing plan in accordance with business objectives brand strategy and vehicle launches collaborating closely with all agency partners.
- Strategic Planning & Projects: Lead high priority strategic projects (e.g. brand strategy nameplate strategy customer/lifestyle deep-dives etc.) from concept to execution.
- Cross-Functional Leadership: Drive cohesion among marketing functions (creative interactive retail social events agency) and other stakeholders (e.g. GM brand sales finance) to develop and execute strategic plans
- Briefs and Campaigns: Lead the briefing process and/or consult on all briefs to ensure initiatives have a business-driven purpose and clear measurable objectives
- Strategic Insights & Action: Partner with Marketing Intelligence GDI&A GCI and other stakeholders to uncover important insights and translate those insights into business decisions and actions
- Brand Steward: Act as a brand steward to ensure consistent and cohesive application of strategy (cascades the strategy and acts as an ongoing resource throughout development).
Qualifications
Youll have...
- 5 years of Marketing communications experience.
- Bachelors degree or equivalent combination of relevant education and experience.
Even better you may have...
- A proven track record for coordinating and leading marketing campaigns brand strategy and marketing ops
- Superb technical skills including Excel Word and Power Point
- Outstanding written & verbal presentation skills required for external / media & Senior Management interaction
- Ability to simplify complex issues develop compelling point of view persuasively make case for change drive action
- Overall business acumen and ability to develop innovative strategic and tactical actions
You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.
This position is a leadership level 6.
For more information on salary and benefits click here: New Hire Benefits
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
Onsite work of up to four days per week may be required for candidates within commuting distance of a Ford hub location. #LI-Hybrid
Required Experience:
Manager
Employment Type
Full-Time
