Senior Analyst, Media Analytics

Come to work for one of INCs Best Workplaces 2023. Net Conversion is a Marketing & Analytics Agency focused on driving measurable business results through innovative media optimization curiosity and creative problem solving. People and culture continue to be our #1 priority with a focus on professional growth and work/life balance. On top of a flexible working environment and competitive salary we offer Employer Paid Medical Unlimited PTO 401K Match Paid Maternity/Paternity/Adoption Pet Benefits and more.

JOB TITLE: Senior Analyst Media Analytics

DEPARTMENT: Analytics

REPORTS TO: Manager Media Analytics

MAJOR PURPOSE

Net Conversion is looking for a data curious Senior Analyst Media Analytics to support our partners. The Senior Analyst will assist in the development and execution of Net Conversions company wide strategies to support partner business goals and objectives while adhering to the companys mission vision and values through all that he/she does on a daily basis.

MAJOR RESPONSIBILITIES

• Proactively monitor partner campaign performance and make necessary optimizations with minimal managerial oversight.
• Maintain accurate partner-facing and internal detailed reporting for optimization utilizing Looker Studio for visualization
• While data aggregation and automation is available for dashboarding regular work within platforms like Google Ads BingAds Google Analytics Adobe Analytics Meta is required for reporting and optimization purposes
• Understanding of digital media strategy tactics and platforms is essential
• Experience in data management (Excel Gsheets) and DataStudio is expected or similar data management or visualization platform knowledge (Tableau Looker Excel)
• Additional data management/SQL experience is a plus
• Regularly check-in with partners and partner calls to act as an extension of their team and trusted partner
• Work in conjunction with other Analysts and Marketing team to improve partner performance
• Oversee partners budgets to ensure campaign spend is within the targeted range while maintaining performance goals
• Emphasis on maintaining partner data collection aggregation and reporting
• Adhoc partner analysis as needed including root cause/deep dive analysis insights and providing recommendations as part of ongoing optimization efforts
• As necessary liaise with partners to share information in order to drive and support a successful campaign

ADDITIONAL RESPONSIBILITIES

• Create and prioritize work tasks utilizing project management systems
• Maintain healthy partner relations and attend meetings as requested
• Provide support to co-workers with partner workload
• Assist in maintain and improvement internal processes

CANDIDATE SHOULD HAVE

• 3-5 years experience with digital media business intelligence and/or web analytics to grow as a member of a results-driven team learning and leveraging media optimization and data analysis to achieve partner goals
• Ideal candidate enjoys problem solving is data curious a power user in spreadsheets
• (Excel/Google sheets) enjoys data visualization and can jump into any data platform with minimal oversight
• Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
• Reporting/analysis of online marketing channels (Meta DCM Google Ads etc.)
• Reporting/segmentation within either Adobe Analytics or Google Analytics
• Experience with BI/report platforms like PowerBI Tableau Domo Datorama Google Cloud DataStudio
• Experience in platform implementation/tagging (jQuery/JavaScript) through GTM DTM or Launch with exposure to A/B testing metadata/taxonomy and tracking standards
• Role will support teams working in any of the above platforms
• Excellent verbal and written communication skills
• Extremely organized with great attention to detail
• Excellent ability to analyze information and think systematically
• Strong business analysis skills
• Thorough understanding of the companys business processes and the industry at large

EDUCATION & EXPERIENCE:

• 3-5 years relevant experience
• Bachelors degree in Business Management Economics Accounting Finance or Computer and Information Science required; Masters degree preferred.

What does Net Conversion have to offer!

Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical dental vision options

Unlimited PTO

60% STD at no cost to the employee

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness cancer hospital life and more

4% 401k Match

Hybrid work from schedule for those employees in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at .