Director of Brand Strategy
Director of Brand Strategy
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USD 155000 - 165000
1 Vacancy
Job Description
About Heath
Heath Ceramics is a California company making dinnerware and architectural tiles of good and enduring design for over 75 years. We are design-led with the mission of creating products of beauty and integrity while designing manufacturing and running our business in a way thats better for society and our planet. Our products are designed manufactured and sold in our two California factories and four showrooms ensuring accountability in our process from beginning to end. As a Certified B Corp we maintain high social responsibility standards environmental performance and transparency. We believe in the benefits of local manufacturing and support a community of people committed to and inspired by the process of designing making and sharing. We believe in providing a living wage full health and welfare benefits and a place for meaningful work.
Position Summary
We are seeking a seasoned Director of Brand Strategy to lead and unify our brand vision across all touchpointsdriving clarity consistency and long-term strength. This is a senior leadership position that oversees our e-commerce business and marketing strategy and plays a key role in guiding the strategic direction of the companys brand initiatives across all touchpoints. This role will report to the President Creative and contribute meaningfully to company-wide planning storytelling and market positioning.
Working at Heath means a serious commitment to our regenerative business model and our dedication to craft design and Bay Area manufacturing. We go beyond the traditional capitalist focus of profitability and growth to actively improve the lives of our employees the environment and societys well-being. We embrace open-book management principles transparency and collaboration.
Position Responsibilities
Brand Leadership & Strategic Vision
- Lead the development and execution of long-term brand strategy that reflects the companys vision values and voice
- Serve as the connective tissue across departments ensuring all brand marketing e-commerce and customer-facing initiatives are aligned and cohesive
- Own and drive the companys brand calendar in collaboration with product creative and marketing teams
- Develop frameworks for measuring brand equity perception and impact across key channels
E-Commerce Oversight
- Oversee the strategy and performance of the e-commerce business including revenue targets product storytelling and customer experience
- Partner with cross-functional teams (product UX tech fulfillment) to ensure a seamless and brand-consistent digital experience
- Optimize online merchandising conversion and content to align with brand goals and product campaigns
- Guide the integration of brand and commerce in a way that elevates both
Cross-Functional & Executive Leadership
- Act as a strategic partner to Creative Product and Sales teams ensuring all efforts ladder up to a unified brand vision
- Contribute to annual and long-term company planning identifying brand-led creative opportunities and ensuring resourcing matches ambition
- Develop strategy performance and roadmap alongside stakeholders with clarity and insight
- Mentor and lead direct reports (including e-commerce and marketing leads) setting goals driving accountability and fostering growth
Budget & Performance Ownership
- Own and manage the marketing and e-commerce budgets ensuring smart allocation of resources toward high-impact initiatives
- Monitor and report on key KPIs using data to inform decisions and evolve strategy
Qualifications
- 8 years of experience in brand strategy marketing or creative leadership rolesideally in a retail consumer goods or design-forward environment
- Proven track record of building and scaling brand systems across multiple channels (retail digital experiential etc.)
- Strong understanding of e-commerce operations digital marketing and the intersection of brand and business
- High-level thinker with meticulous attention to detail and a deep sense of storytelling aesthetics and brand integrity
- Comfortable operating at both strategic and tactical levelsvision-setting one moment solving details the next
- Exceptional leadership communication and cross-functional collaboration skills
- Creative resourceful and energized by building something meaningful
Nice to Have
- Experience in design interiors lifestyle or luxury consumer brands
- Background in or familiarity with DTC and wholesale models
- Prior responsibility for P&L or high-level budget management
Work Environment Hours & Compensation
This is a full-time exempt position Monday through Friday with occasional weekend work for large all-hands-on deck events. While we embrace a hybrid work model in-person collaboration is a valued part of our culture. This role has flexibility to work hybrid from our San Francisco office. Up to three remote workdays per week are available. The salary range for this position is $155000 $165000 based on experience.
Benefits
We are committed to your health and well-being. Heath offers a comprehensive benefits package for full-time employees that includes a choice of medical plans dental vision acupuncture and chiropractic as well life insurance. An annual 401(k) contribution that grows with job tenure. We offer a generous time-off allocation and a great discount on all Heath Ceramics products.
Proud Equal Opportunity Employer
At Heath we dont just accept difference we celebrate it we support it. Heath is proud to be an equal opportunity workplace. Our goal is to be a diverse workforce at all job levels. We are committed to building a team that represents a variety of backgrounds perspectives and skills. The more inclusive we are the better our work will be. We do not discriminate on the basis of race religion color national origin gender sexual orientation transgender status age marital status veteran status or disability status.
How to Apply
If youd like to be considered for this role please submit your resume along with a cover letter that thoughtfully outlines your interest and qualifications. Were especially interested in hearing how your experience aligns with the position and why youre excited about the opportunity to join our team. Thank you for your interestwe look forward to hearing from you!
Required Experience:
Director
Employment Type
Full-Time
