Marketing Director â Nordics
Marketing Director â Nordics
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Job Description
Verisure is seeking an experienced and passionate Marketing Director to join our Cluster Leadership team reporting to the General Manager Nordics & Sweden. This role is pivotal for our growth building our brand while driving marketing performance.
This is a rare opportunity to step into a high-growth strong performing and profitable business with a clear mission: to protect what matters most. Verisure operates in a category with remarkably low market penetration which means the runway for expansion is vast and largely untapped. Our growth is not only rapid but also highly profitable and resilient - driven by a recurring revenue model and strong long-term customer relationships. What sets Verisure apart is the strength of our platform: a robust scalable operating model
We are seeking an exceptional B2C marketing leader with a diversified background spanning strategy execution and project delivery. As Marketing Director - Nordics you will own the full marketing value chain - brand performance customer insight and digital innovation - driving measurable impact on customer growth commercial performance and brand equity.
This newly created high-visibility role is ideal for a top performer with a strategic mindset strong commercial acumen and hands-on experience. You will collaborate across multiple country teams and contribute to the broader Group Marketing Community combining strategic insight with operational excellence to shape market outcomes and accelerate business growth.
Were growing fast were doing it right - and were still just getting started!
Discover more on our website Investors Page including our company presentation and annual report.
Verisure in the Nordics
Verisure was founded in Sweden more than 35 years ago we then quickly expanded across the Nordic geographies this broader cluster represents important markets for Verisure with an ambition to continue growing and expanding delighting customers and shaping the monitored security category across Sweden Norway Denmark and Finland. All these markets have seen very strong growth over the last five years and are #1 in their addressable market. Today we are proud to serve our customers with over 2000 committed colleagues across the footprint. Strengthening our image and reputation with a variety of stakeholders and positioning Verisure as a trustworthy leading company is key to making the Nordics markets the most recognized and most preferred provider for home and small businesses security solutions.
The role of the Marketing Director Nordics
The Nordic Marketing Director is a newly created high-impact role reporting directly to the General Manager Nordics & Sweden working closely with the Nordic Leadership Team country Marketing Directors Managing Directors and Communications Directors as well as other senior stakeholders across the business. In a period of exciting growth and transformation youll shape our acquisition and brand strategy across the four Nordic countries partnering with local marketing leads our Group Brand Director and Chief Marketing Officer. You will lead the development and implementation of our regional brand approachsupporting local marketing plans while growing and elevating the category.
Youll use data and dashboards to create transparency and drive actionable insights ensuring our brand delivers measurable business impact. A key part of your role will be aligning how we bring the brand to lifedefining strategy channels and messaging to drive demand and strengthen market presence.
This is a unique opportunity to make a real mark in a fast-growing B2C product and services company with direct influence over brand reach reputation and commercial performance. Youll work closely with leadership to align marketing with business objectives and be a trusted strategic voice. One of your key goals will be to build and lead the Nordic Marketing community bringing your vision to life in a high-autonomy high-growth environment. With rapid business momentum this role offers significant opportunities for career growth personal development and lasting impact.
Main responsibilities and impact
Marketing and Brand strategy consistency Doubling down on branding by driving consistency with overall brand strategy - developing winning marketing messages throughout the different touch points to grow brand and category across the Nordics in partnership with country marketing leaders.
- Develop a comprehensive strategy to further drive the Category across the Nordic markets in partnership with local teams develop and roll out the brand strengthening strategy - driving category creation performance marketing and lead generation approach optimizing unit economics and driving interest in the category
- Understanding the need and how to apply pressure across top mid and bottom funnelie balancing investments across the funnel that develop the category and drive customers through acquisition.
- Be the expert on category business and represent the voice of the Nordic customers and the marketplace. Understand the competition customers needs and behaviors and marketplace trends.
- Drive significantly increased awareness and preference for the Verisure brand by leveraging strategic brand building skills and strategic media spend allocation
- Implement structured and integrated marketing planning approach including all offerings campaigns product launches ATL and BTL activities
- Build world class engagement with the consumer in all digital touchpoints and leverage strategic PR as a tool to generate cost effective brand awareness and preference. Play a key role to activate 360 campaigns including pulling in best partner to support.
- Strengthen the Verisure brand across the 4 Nordic countries capturing and strengthening number 1 position in terms of consumer mindset & heart preferences.
- Work closely with the other functions - ie marketing portfolio communications to ensure consistent brand messaging across all communication channels and help develop strategies to enhance brand reputation.
- Find and action (internally and externally) best practices across the Nordic context
Capability development across the marketing acquisition function be the marketing & brand expert supporting and establishing a meaningful lean Nordic marketing organization that collaborates with the local markets to enable fast scalable implementation while executing with excellence.
- Build a strong and engaged marketing acquisition community where right capability and talent are in right roles sharing best in class practices and capability across the cluster so best ideas travel fastest and we scale appropriately as needed. Lead and co-create horizontal networks with the markets to enable fast learning and implementation
- Bring in customer Insights help to build market capability and understanding
- Build best in class marketing capability to enable the success of the local leaders
- Mobilize the organization around voice of the customer bring the customer to life in everything we do.
- Pull in agency or other expertise as needed to enhance problem solving and build deeper capability.
- Develop standardized reporting and comprehensive dashboard resulting in transparency across markets better predictability etc. use of analytics to drive transparency on marketing investment and mix leading to better decision making
- Understand AI Google and Meta algorithms to take advantage of opportunities and mitigate risks
- Stay up to date with industry trends news and developments becoming our antenna for local market trends.
Innovation Thought Leadership - partnering with the innovation organization provide thought leadership via best-in-class customer insights to influence innovation roadmap delivering against customer needs on-time with right value equation
- Deliver actionable foresight ideas and provocation to the product management & innovations teams to ensure a strong pipeline of successful future facing innovation ideas.
- Explore major shifts in customer trends and behaviour that could have a significant impact on the business and brand.
- Build external alliances and relationships with agencies and other suppliers to ensure the company is exploring and experimenting in emerging opportunities which can drive real growth.
- Gain a robust understanding of emerging trends across key markets including the nuances and complexities of customer behavior in the technology and digital spaces.
- Work closely with the group innovation teams to manage winning customer propositions and ensure successful launches and marketing campaign coordination for successful go-to-market strategies supported by impactful insight-led marketing campaigns that deliver strong commercial results.
Candidate profile
Experience and Qualifications
We are looking for a top performer proactive solution-oriented and focused on delivering real value. Someone who sees Verisure not just as a job but as a long-term career destination. A high-calibre high-energy individual with strong potential and a clear upward trajectory bringing an open growth-oriented mindset adaptable and curious. Someone we can truly invest in and grow into one of Verisures next-generation leaders.
- Over 15 years of experience in brand and marketing leadership roles within global fast-paced B2C environments including sectors such as retail telco FMCG and subscription-based services. Proven ability to drive customer growth brand development and commercial performance in complex high-growth settings.
- Deep expertise working in international multicultural organizations with hands-on leadership of remote and cross-functional teams across diverse markets.
- Strong track record in building and executing brand strategy delivering 360 marketing activation and leading performance-driven marketing initiatives (e.g. lead generation customer acquisition) tightly aligned with broader commercial goals.
- Proven experience and track record in digital performance marketing including driving customer acquisition optimizing ROI across channels and leading data-driven campaigns in high-growth B2C environments.
- Demonstrated ability to create new market realitiesfrom concept to executionwith ownership of value proposition design pricing strategies and end-to-end commercialization.
- Proven project leadership skills coordinating multi-departmental teams to ensure strategic alignment operational efficiency and timely execution.
- Effective in managing multiple simultaneous projects while maintaining a high bar for quality accuracy and deadlines in fast-paced environments.
- Adaptable and responsive; skilled at balancing customer-centric demands with competing priorities and delivering against critical business metrics.
- Recognized for building trusted relationships with senior stakeholders influencing through strong business acumen and communicating clearly across internal and external audiences.
- Known for a growth mindset curiosity and challenging the status quo to unlock new market opportunities.
- Fluent in English; proficiency in Nordic languages is a strong asset.
Competencies
Problem Solving and Analytics strong at structuring complex problems through quantitatively sound analysis demonstrating exceptional business and commercial judgment. Ability to synthesize information into actionable conclusions enabling efficient decision making.
Agility and Flexibility - thrives in dynamic environments adapting swiftly to new information and changing circumstances and with a solid ability to navigate and operate successfully amidst complexity.
Effectiveness and Impact - self-motivated proactive in self-development and demonstrates a hands-on approach to deliver by rolling up their sleeves and deep dive into the details
Entrepreneurial - forward thinker who can challenges the status quo while maintaining a strong customer focus. Willing to take a hands on approach while keeping the strategic objectives in mind.
Communication - active listener with high emotional intelligence and decision-making ability with discernment who communicates clearly and effectively projecting credibility capable of influencing stakeholders across various levels. Also good at ammnaging confidentiality.
Strong fit with our Company DNA
Passionate in Everything We Do: Our people bring a contagious energy and a sense of urgency that is unmistakable. We create a vision and inspire others around that vision with full engagement and focus. We are all-in and we love what we do.
Committed to Making a Difference: We are courageous we deliver what we promise through hard work and resilience. We make a difference through operating with discipline and doing what is needed. We are hands-on and we arent afraid to get into the detail. We deliver results and we execute with excellence.
Always Innovating: Our people make the impossible possible; its a continuous state of mind. We are purpose-driven curious and we challenge the status quo. We believe good ideas travel we share and reapply. We take smart risks and we are not afraid to fail. We believe innovation can be big or small.
Winning as a Team: We are determined to become number 1 and to do that we need to listen to one another collaborate and work together. We play our part fueled by a winning attitude and a fighting spirit. We celebrate our successes. We play to our strengths and our diversity to deliver even better outcomes while developing and supporting one another. We believe that together we go further and that nothing is impossible.
With Trust & Responsibility: Our people take responsibility for the people we protect. We are accountable and reliable. We role model operating with integrity. We trust and empower one another to do the right thing always. We deliver on our promise through world-class expertise and meticulous know-how. And we do this with humility while being honoured to play such an important role in society.
Strong fit with Verisure RISE Leadership Model
Role Model Responsible Owner: Acting as a long-term owner always putting the customer first thinking and acting big and being accountable and responsible.
Inspire Outstanding Performance: Motivating others for high performance prioritising and making decisions with an analytical approach and executing with excellence.
Strengthen and grow a high-performance diverse organisation: Building high-performance and diverse teams enhancing a learning culture by setting continuously higher standards.
Empower and lead with courage integrity and purpose: Inspiring our people honouring our mission and purpose by leading with confidence positive energy and genuine empathy and humility.
Diversity inclusionequityandbelonging at Verisure
At Verisure we are committed to fostering a diverse and inclusive workplace recognising that diversity of thought and background only makes our teams stronger and more innovative. We reject all forms of discrimination and bias and we believe in access to opportunities for everyone regardless of gender age disability status race sexual orientation or any other status.
Required Experience:
Director
Employment Type
Full-Time
