Brand Manager East & Licensees Marketing EU (18 Month FTC)
Brand Manager East & Licensees Marketing EU (18 Month FTC)
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Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
About the Job
Were looking for aBrand Manager East & Licensees Marketing EUto lead brand marketing acrossEastern Europe and Benelux and drive strategic marketing partnerships with ourLicensee network. Youll be at the heart of bringing Levis brand vision to life-building cultural relevance driving consumer engagement and delivering impactful campaigns that move the needle.
This role connects global strategy with local execution ensuring every initiative reflects our brand values resonates with our audiences and supports business growth.
Key Responsibilities
Regional Brand Programs
Lead the creation and delivery of brand programs for Eastern Europe and Benelux with focus on Netherlands as priority market.
Identify locally relevant opportunities that build brand equity and drive footfall across all channels.
Develop brand engagement strategies that go beyond seasonal campaigns connecting to Levis values mission and vision.
Contribute to key city strategies inAmsterdam and Warsaw delivering consumer-centric initiatives that keep Levis at the centre of culture.
Cultivate strategic partnerships with influencers creators and cultural figures to strengthen Levis cultural credentials.
Licensees & Distribution Marketing
Lead marketing strategy and relationships with licensee partners
Define and implement annual marketing plans that reflect Levis brand priorities.
Drive bothperformance marketingandseasonal brand/product campaigns continuously optimizing based on KPIs sell-through and test-and-learn insights.
Leverage consumer insights to build relevance acquire new audiences and grow market share.
Collaborate with PR and social teams to integrate licensee categories into seasonal marketing plans.
Activation & Execution
Own strategy planning and execution of brand activations across all touchpoints.
Support key city strategies and seasonal campaigns with omnichannel thinking and a digital-first mindset.
Plan and execute in-store and on-floor activities in collaboration with channel marketing and brand experience teams.
Brief creative agencies for activation execution and ensure brand consistency.
Deliver activations on time and within budget leveraging loyalty programs where relevant.
Coordinate with field brand teams to ensure seamless in-market execution.
Cross-Functional Collaboration
Partner with media PR Loyalty Channel Brand Experience Ecommerce and Content teams to deliver integrated brand experiences.
Ensure cross-functional alignment and collaboration across all initiatives.
Monitor competitor marketing programs and media strategies in collaboration with agencies sharing insights with local and global teams.
Communication Reporting & Administration
Lead marketing analytics to improve ROI on A&P investments.
Monitor and report post-activation performance using key KPIs: traffic conversion sell-out acquisition retention and Red Tab membership growth.
Consolidate and evaluate program success across markets sharing best practices and consumer feedback with global teams.
Develop communication tools email assets and internal newsletters to equip stakeholders and drive visibility.
Maintain monthly business reviews (MBRs) with updates on upcoming and completed activities.
Ensure accurate A&P forecasting and budget planning
About You
Youre a strategic marketer with a passion for brand building and cultural relevance.
You thrive in cross-functional environments and know how to bring teams together to deliver results.
Youre data-savvy creative and customer-obsessed with a sharp eye for detail and a bold vision.
Youve led complex marketing initiatives across multiple regions and know how to prioritise for impact.
Youre fluent in omnichannel thinking and understand how to connect with consumers wherever they are.
This role will be based in our office in Warsaw with25% travelexpected especially to The Netherlands.
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION
Warsaw PolandFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Required Experience:
Manager
Employment Type
Full-Time
