Senior Manager, Paid Social and Digital Marketing

About Onnit:

Onnit is an Austin TX-based supplement company dedicated to supporting everyday heroesthose who need to be fully present and at their best not only for themselves but also for their families friends and colleagues. As a trusted serious supplement brand we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.

Unlike other supplement brands Onnit enables strength from within empowering individuals to operate at their peak every day. Backed by medical professionals industry experts and a loyal community we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal we take pride in fostering a dynamic and purpose-driven environmentand wed love for you to be part of it.

We are seeking a dynamic results-oriented Senior Manager Paid Social and Digital Marketing to join our marketing team. This individual will be responsible for leading the strategic planning execution and optimization of paid social and digital advertising platforms to enhance our brand awareness increase DTC traffic drive customer acquisition and generate revenue growth. The ideal candidate has a strong background in digital marketing particularly on paid social and a proven track record of delivering measurable business outcomes.

KEY RESPONSIBILITIES

• Strategic Planning & Execution: Lead the development and execution of paid social and digital marketing strategies across multiple platforms (Facebook Instagram TikTok TikTok Shop Reddit Google Ads etc.) to maximize operational efficiency of the acquisition funnel

• Campaign Management & Optimization: Oversee the end-to-end management of paid social campaigns including budgeting targeting creative assets and product prioritization to ensure effective performance. Continuously test new ad formats targeting strategies bidding approaches and creatives to improve overall campaign performance and stay ahead of industry trends

• Performance Analysis and Reporting: Analyze campaign performance metrics (CPM CAC CPO ROAS etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns. Share regular performance reports to senior leadership presenting campaign results insights and forecasts for future growth

• Cross-Department Collaboration: Work closely with key stakeholders from Affiliate & Influencer Brand & Creative Customer Insights CRM & Retention Finance and Tech to ensure alignment on campaign goals messaging and optimization strategies

• Budget Management: Manage a seven-figure paid social budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS

ADDITIONAL RESPONSIBILITIES

• TikTok Shop Revenue: Own sales targets for TikTok Shop; responsible for defining the strategy for TTS and building out the TikTok affiliate and creator program

• Creator & Influencer: Collaborate with the Manager Affiliate and Influencer to incorporate influencer assets UGC and whitelisting tactics in channel level campaign planning and budgeting

• Industry Trends & Innovation: Stay up to date with the latest trends in social media advertising and digital marketing to keep campaigns innovative and competitive

QUALIFICATIONS

• 8 of experience in paid social and digital marketing with at least 4 years responsible for specific revenue or sales goals

• In-depth knowledge of paid social platforms (Facebook Instagram Reddit and TikTok) Google Ads and customer acquisition funnels; proven ability to efficiently scale a paid media strategy across multiple channels with a substantial marketing budget

• Ability to analyze complex data identify trends and make strategic recommendations. Experience with A/B testing conversion tracking and reporting. Familiarity with analytics tools such as Google Analytics BI tools and MTAs

• Excellent negotiation relationship-building and communication skills; excels as delivering well-structured succinct deliverables (i.e. whitepapers presentations recommendations) for both peer-level and senior stakeholders

• Self-starter who with a bias towards action who thrives in a fast-paced collaborative environment; ability to quickly prioritize execute and pivot based on the needs of the business

• Bachelors Degree in Marketing Business or related field (or equivalent professional experience)

• Experience in e-commerce DTC or consumer goods industries