Senior Manager, Social Analytics TV Distribution
Senior Manager, Social Analytics TV Distribution
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$ 120 - 109288
1 Vacancy
Job Description
Division Department:
Sony Pictures Television Distribution Research
Job Title:
Senior Manager Social Analytics TV Distribution
Job Description:
The Senior Manager Social Analytics TV Distribution is part of a holistic research team that supports the marketing distribution and monetization of television content globally. The position is physically located in Los Angeles as a part of the North America Distribution Research team but will provide support for SPE marketing research and sales efforts across all territories. It requires high levels of curiosity and adaptability the ability to multi-task excellent leadership communication and time management skills. Reports to the Senior Vice President of North American Distribution Research based in NY.
Key Responsibilities:
Lead Social Analytics support for SPE Distribution Marketing Research and Sales Teams
Collect and analyze social performance data for SPE TV content throughout its lifecycle: from pre-premiere to in-season to off-network/library status
Establish measurement frameworks and benchmarking systems to assess the effectiveness and impact of social media campaigns on program awareness brand appeal and television viewership (streaming and linear)
Collaborate with the Digital Marketing team to develop evaluate and adjust social marketing strategies and media campaigns
With the support of the greater Distribution Research team provide title-specific and overall marketplace reporting in-depth analyses and sales materials
Identify understand and provide thought leadership on key digital and social trends new consumer behaviors and zeitgeist opportunities that can be leveraged for drafting
Present insights to key stakeholders executives and business teams
Develop social analytics skills within the Distribution Research team: train team members to further leverage social analytics in holistic performance analyses and sales support
Experience/Skills:
Bachelors degree required
5 years experience in social analytics preferably with a media focus and specifically with an in-depth understanding of paid and organic social media
Passion for social media online communities digital content and television/film
Expansive knowledge / understanding of key social platforms (e.g. YouTube Tik Tok Instagram Facebook X Tumblr Reddit etc)
Able to distill and effectively communicate complex information clearly and concisely in written oral and visual presentation; storytelling skills are essential
Expertise with social listening and analytics tools (e.g. Talkwalker Tubular Brandwatch ListenFirst Canvs etc.) methodologies and their applications
Proficiency in executing social listening projects from start to finish including writing and reviewing Boolean queries and analyzing outputs in relevant software
Proficiency in data visualization tools (e.g. Tableau)
Proficiency with MS Office tools (e.g. PowerPoint Excel Teams Word etc)
Proactive problem-solver; able to anticipate next steps for business needs
Must be curious ask questions driven to find answers / solutions - and able to produce alternate workarounds when necessary
Highly collaborative and comfortable working in a matrix environment
Must be highly adaptable flexible organized and able to multi-task: coordinate and prioritize multiple workstreams
Must be highly detailed reliable and always maintain data integrity
The anticipated base salary for this position is $109288 to $12000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held and if applicable the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex national origin disability veteran status age sexual orientation gender identity or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process you may contact us at
Required Experience:
Senior Manager
Employment Type
Full-Time
