Director of Brand and Social Media

Public Storage is seeking a passionate strategic and creative Director of Brand and Social Media to lead and shape the companys brand identity and social voice across all channels. Reporting to the VP of Marketing this leader will be responsible for defining and executing the enterprise brand strategy leading brand campaigns and driving engagement reach and advocacy across organic and paid social media platforms. The ideal candidate has deep expertise in consumer branding excels in storytelling and thrives in a fast-paced data-driven environment. 

Key Responsibilities 

Brand Leadership 

• Develop and execute a compelling brand strategy that strengthens Public Storages position as a category leader and trusted brand. 

• Define and maintain brand guidelines to ensure consistency across all marketing communications product and customer experience touchpoints. 

• Collaborate with creative digital product and cross-functional teams to bring the brand to life across campaigns physical assets and digital experiences. 

• Monitor brand health through brand tracking/measurement and identify opportunities for brand growth and differentiation. 

Social Media Strategy & Execution 

• Lead Social Media strategy content planning and execution across all platforms (Facebook Instagram TikTok Twitter/X LinkedIn YouTube etc.). 

• Direct the creation and curation of engaging on-brand content to drive awareness engagement and community growth. 

• Develop proactive and reactive social media campaigns partnering with PR Customer Care and field teams as needed. 

• Liaise with paid media to align organic and paid social for maximum reach and impact. 

Measurement Optimization & Insights 

• Use analytics tools to measure analyze and report on brand and social media performance using insights to inform future strategies and tactics. 

• Track and respond to trends customer sentiment and competitive social activity. 

Team Leadership 

• Build mentor and inspire a high-performing brand and social media team. 

• Manage agency relationships and drive process improvements for content creation publishing governance and crisis communications. 

Advocacy & Partnerships 

• Identify and foster influencer and brand ambassador partnerships to enhance the brands reach relevance and authenticity. 

• Serve as a brand steward representing Public Storages values in all communications. 

Qualifications :

Required Qualifications 

• Bachelors degree in Marketing Communications PR Business or related field. 

• 8 years experience in brand management social media leadership and content strategy in a consumer-facing business. 

• Proven track record developing and executing major brand campaigns and growing social media channels. 

• Expertise in brand measurement reputation management and content marketing. 

• Strong leadership and team management skills; experience building and mentoring creative teams. 

• Excellent written and verbal communication skills; strong storytelling ability. 

• Experience with major social media management and analytics platforms (e.g. Sprout Social Hootsuite Brandwatch Sprinklr etc.). 

Preferred Qualifications 

• Prior work in service industry multi-location retail or e-commerce environments. 

• Experience with crisis communication employer branding and reputation management. 

• Familiarity with influencer marketing and UGC campaigns. 

• Bilingual or multicultural marketing experience a plus. 

Additional Information :

One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.

• Our office is based in Plano east of I75 near E. Park Blvd just North of Historic Downtown Plano.

Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin age disability or any other protected status. All qualified candidates are encouraged to apply.

Remote Work :

No

Employment Type :

Full-time