Director of Product Management - Performance Optimization & Ad Serving
Director of Product Management - Performance Optimization & Ad Serving
Posted on :
05-08-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
05-08-2025
Job Description
Were seeking a data-driven and technically adept Director of Product Management to lead the development of core ad delivery and optimization capabilities for Best Buys owned platforms including site app and in-store. This role owns the roadmap and requirements for how ads are served targeted and optimized directly influencing campaign performance advertiser satisfaction and revenue yield. Youll work at the intersection of product engineering data science and go-to-market teams to build intelligent systems that deliver the right ad to the right shopper at the right time maximizing both advertiser outcomes and business impact.
This role is remote eligible which means you would work virtually from home or another non-Best Buy location.
What Youll Do
This role is remote eligible which means you would work virtually from home or another non-Best Buy location.
What Youll Do
- Own the strategy and roadmap for ad serving pacing optimization algorithms and delivery systems across media channels
- Prioritize features that improve campaign efficiency drive performance KPIs (e.g. ROAS CTR conversion rate) and maximize inventory utilization
- Balance optimization goalssuch as revenue advertiser performance and shopper experiencewith fairness transparency and privacy standards
- Partner with data science to design and deploy models for dynamic bidding predictive targeting frequency control and budget pacing
- Lead experimentation frameworks (e.g. A/B testing multi-arm bandits) to enhance ad relevance and conversion performance
- Build optimization logic into ad decisioning systems to prioritize advertiser outcomes and shopper satisfaction.
- Oversee the ad serving platform roadmap including creative rendering latency reduction decisioning models and objective-based delivery
- Ensure seamless integration of targeting measurement and personalization into the ad decisioning process
- Collaborate with sales campaign ops analytics and GTM teams to align product development with advertiser needs and monetization strategies while evangelizing optimization capabilities internally and externally
Basic Qualifications
- 10 years of product management experience in ad tech programmatic advertising or performance marketing
- Bachelors degree in Computer Science Product Management Engineering Business or a related field
- 3 years of experience in successfully launching optimization and ad serving features in scaled media or ecommerce environments
- 3 years of experience in understanding of real-time bidding auction mechanics targeting logic and delivery systems
- 3 years of experience in working with closed advertising ecosystems (e.g. Meta Google Amazon)
- 2 years of demonstrated ability to lead cross-functional collaboration with data science and technical teams to develop predictive models pacing algorithms and experimentation frameworks while building configurable or self-serve optimization tools and influencing both technical and business stakeholders
- Understanding of key decision signals such as customer behavior contextual data past performance and bid/ranking logic
Preferred Qualifications
- Experience in retail media commerce media or ecommerce platforms with advertising components
Whats in it for you
Were committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
About us
As part of the Best Buy team youll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores online and in customers homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. Were committed to being a great place to work where you can unlock unique career possibilities. Above all we aim to provide a place where you can bring your full authentic self to work now and into the future. Tomorrow works here.
Best Buy is an equal opportunity employer.
Required Experience:
Director
Employment Type
Full Time
Key Skills
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