Marketing Director - Business Development Enablement
Marketing Director - Business Development Enablement
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Job Description
Position Description:
Are you ready to lead a major priority area for marketing and communications within one of the worlds leading technology and business services firms CGI is seeking a strategic insight-led commercially minded Marketing Director to support Business Enablement Development in the UK & Australia. You will lead the marketing strategy design and delivery of full-funnel marketing & communications initiatives that help drive demand pipeline and revenue across our priority sectors and regions within the UK & Australia business.
CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named one of the Worlds Best Employers by Forbes magazine. We offer a competitive salary excellent pension private healthcare plus a share scheme (3.5% 3.5% matching) which makes you a member not just an employee. We are committed to inclusivity building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector including our Armed Forces and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and youll be part of an open friendly community of experts. Well train and support you in taking your career wherever you want it to go.
Your future duties and responsibilities:
As the Marketing Director Business Development Enablement (BDE) you will play a pivotal role in connecting marketing strategies to business growth outcomes. With a strong commercial mindset youll lead the development and execution of integrated insight-led marketing campaigns that align with strategic business goals and enable the sales force across key public and commercial sectors.
Strategic Partnership & Full-Funnel GTM Support
Partner with regional marketing and business leaders to align go-to-market (GTM) strategies with commercial growth priorities.
Develop and execute full-funnel marketing campaigns that span awareness demand generation pipeline acceleration and conversion.
Lead the design and deployment of integrated sector-specific marketing across owned earned and paid media.
Design and manage Account-Based Marketing (ABM) initiatives to support priority pursuits and strategic accounts.
Collaborate with global teams to deliver positioning tools and content that support proactive and reactive sales efforts.
Sales Enablement & Bid Support
Create comprehensive sales enablement toolkits including playbooks battlecards and pitch materials.
Influence bid strategies through value-based storytelling analyst insights and competitive intelligence.
Lead the enterprise-wide Client References Program.
Champion CRM adoption and promote usage of AI tools for bids and proposal development.
Support client executive engagements to articulate CGIs end-to-end value proposition.
Alliances & Analyst Collaboration
Partner with alliance managers to activate joint GTM campaigns and co-branded assets.
Contribute to regional analyst relations and amplify CGIs presence through thought leadership and insights.
Pipeline Optimisation & Conversion Alignment
Work across functions to enhance conversion from MQL to closed opportunity.
Represent UK & Australia in global lead generation maturity initiatives and tool development.
Client Insights & Continuous Improvement
Establish a client intelligence framework that shapes GTM strategies journey maps and content planning.
Champion CGIs Voice of Our Clients program and consultative selling practices.
Use campaign retrospectives and pipeline analytics to refine performance and drive ROI.
Act as a connector to ensure consistent messaging client insights and value propositions across teams.
Required qualifications to be successful in this role:
To succeed in this role you will bring a strong blend of strategic thinking marketing execution and sales alignment capabilities alongside deep sector and client understanding.
Core Capabilities
Extensive experience in B2B marketing leadership roles within IT services consulting or professional services.
Expertise in developing and executing full-funnel marketing strategies and ABM programs.
Demonstrated ability to influence senior stakeholders and partner closely with sales sector heads and business leaders.
Strong storytelling skills and experience developing high-impact content for complex pursuits.
Competency in campaign performance analytics persona-based marketing and market intelligence.
Bachelors degree in marketing business or related field
Leadership Attributes
Commercially minded strategic thinker with a strong sense of business impact.
Collaborative team player who excels in cross-functional environments.
Insight-driven capable of simplifying complex topics into clear actionable strategies.
Proven leadership in growing and mentoring high-performing marketing teams.
Confident balancing strategic vision with operational delivery.
Trusted business partner able to build credibility and influence at all levels.
Technologically curious and adaptable keeping marketing efforts forward-looking and relevant.
Effective in navigating global-local dynamicsbalancing global priorities with regional creativity.
#LI-MW2
Skills:
- Business Development
- Leadership
- Marketing Comm & Promotion
- Marketing Strategy & Policy
What you can expect from us:
Together as owners lets turn meaningful insights into action.
Life at CGI is rooted in ownership teamwork respect and belonging. Here youll reach your full potential because
You are invited to be an owner from day 1 as we work together to bring our Dream to life. Thats why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our companys strategy and direction.
Your work creates value. Youll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas embrace new opportunities and benefit from expansive industry and technology expertise.
Youll shape your career by joining a company built to grow and last. Youll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Come join our teamone of the largest IT and business consulting services firms in the world.
Required Experience:
Director
Employment Type
Full-Time
