Field Marketing Coordinator, West
Field Marketing Coordinator, West
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Job Description
Job Title
Job Description
About Axis Communications
At Axis Communications we enable a smarter safer world by creating network solutions that provide insights for improving security and business efficiencies. Our culture is rooted in collaboration innovation and a passion for excellence. As a leader in network video and surveillance were constantly pushing boundariesand we need people who are ready to grow with us.
Summary
Axis Communications is seeking a detail-oriented and creative Field Marketing Coordinator to join our dynamic marketing this office-based role you will support and execute regional marketing initiatives with a strong focus on digital and B2B channel marketing. Reporting to the Field Marketing Manager you will collaborate closely with sales marketing and partner teams to develop and implement strategies that drive brand awareness generate demand and support business growth across the West region. The ideal candidate thrives in a high-energy team and collaborative environment brings strategic thinking and hands-on execution to every project and should live within driving distance of Irvine CA.
Responsibilities
- Plan execute and measure digital marketing campaigns (email newsletters social webinars landing pages paid media) tailored to regional goals and partner priorities
- Support partner/channel marketing efforts by coordinating with resellers distributors and technology partners to co-develop campaigns collateral and joint events
- Optimize marketing funnels by improving the user experience on websites and landing pages and optimizing campaigns for conversions
- Manage social media presence and create engaging content run paid social media campaigns and monitor social media analytics
- Plan and create successful marketing initiatives within the business area and execute content creation including flyers brochures ads giveaways etc.
- Plan and execute the local Academy marketing strategy to drive fill rates
- Help execute centrally planned marketing initiatives in the field with the right local flare
- Keep detailed reports on all business area marketing expenses to ensure finances are in line with the yearly budget
- Analyze campaign performance by tracking key metrics reporting on campaign performance and identifying areas for improvement
- Own regional marketing reporting to provide monthly highlights to the Field Marketing Manager
- Support the local Axis Experience Center and Experience Center Coordinator with coverage as needed
- Other duties as assigned
Required Skills & Qualifications
- Bachelors degree in Marketing Communications Business or related field
- 24 years of marketing experience preferably in B2B technology security or channel-driven industries
- Proven experience in digital marketing tactics: email marketing paid search/social content creation and analytics
- Understanding of channel marketing models and experience working with resellers and distribution partners
- Highly detailed and strong project management skills with the ability to manage multiple initiatives and deadlines
- Excellent communication skillsboth written and verbal
- Data-driven mindset with the ability to translate analytics into insights and action
- Proficient with CRM and marketing automation tools (Salesforce Marketing Cloud formerly Pardot etc.) and social media
- Self-starter with a collaborative attitude and a passion for marketing innovation
Physical Demands:
The physical demands and work environment characteristics described here represent those that an employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
- Employee is occasionally required to lift 20-25 lbs.
- Expected travel time for this position is 10%
Salary Range:
$72000 - $80000 annually
Type of Employment
Permanent EmploymentPosting End Date
Certain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.
About Axis Communications
We enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance access control intercom and audio systems enhanced by intelligent analytics applications.
With around 5000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.
Lets create a smarter safer world
For more information about Axis please visit our website .
Listen to Get To Know Axis Podcast
Required Experience:
IC
Employment Type
Full-Time
