Channel Strategist
Channel Strategist
Posted on :
03-08-2025
Employer Active
1 Vacancy
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Monthly Salary
USD 182600 - 274500
Vacancy
1 Vacancy
Posted on :
03-08-2025
Job Description
The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional Partner Communications Brand Strategy Sales Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Partner Strategist this role focuses on designing initiatives that scale to partners in markets around the world. It will include work across content and campaigns online experience e-commerce advertising media social CRM and in-store. This is a partner-facing role involving regular collaboration with key external INCLUDE:- Partnering with Partner Comms Channel Brand Creative and Interactive teams to drive innovative effective and world-class creative work - Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections UX in-store experience comms and brand- Conducting research and connecting teams to develop strategic opportunities in channel covering business and brand goals relevant context key insights prioritized focus areas and KPIs and measurement- Implementing measurement frameworks and ways to analyse and optimise the success of initiatives- Leading workshops and strategic conversations (internal and external) that include amplify and align disparate points of view to find shared areas of focus- Building relationships and demonstrate influence with diverse and senior stakeholders - Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success- Participating in cross-functional annual planning to define opportunities in channel that support organizational goals
- 10 years experience in a strategic role at a brand or agency
- Deep understanding of current full-funnel brand marketing and customer experience approaches including digital and traditional
- Proven track record of connecting business and marketing objectives with effective customer-facing solutions
- Strong communication skills with the ability to write and deliver a clear and actionable brief
- Experience in understanding interrogating and distilling data and insights from a broad range of sources
- A bold entrepreneurial mindset with the curiosity and drive to pursue new opportunities
- Skilled at creating clarity and alignment with senior and cross-functional team members across both internal and partner organizations
- Experience working with retailers and delivering strategy for e-commerce and social platforms either in-house or in an agency capacity
- History of working in a strategic role in-house preferably for a global brand with similar channel initiatives
- Strong ability to connect dots and quickly identify the correct strategy especially when there are many possible options
- Highly collaborative with the agility to lean into and build on diverse viewpoints
Employment Type
Full-Time
Department / Functional Area
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