Director, Mid-Market and Enterprise Growth
Director, Mid-Market and Enterprise Growth
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Job Description
At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner. Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!
We are seeking a strategic and execution-focused Mid-market and Enterprise Growth Lead to create and execute a mid-market and enterprise go to market strategy and develop and scale programs that generate and accelerate mid-market and enterprise demand. This is a critical role responsible for building pipeline accelerating conversion and driving revenue from mid and larger businesses franchises organizations multi-location brands and enterprise customers.
You will bring a deep understanding of mid-market and enterprise marketing motions including ABM/industry marketing field marketing intent-based targeting and multi-channel orchestration and know how to operationalize demand gen across a sophisticated MarTech stack. Youll partner closely with Sales Product Marketing Brand and RevOps to deliver measurable growth and help us win in this new market.
What youll do:
Mid-market and Enterprise Demand Generation Strategy
- Define and execute a comprehensive mid-market and enterprise demand generation strategy including acquisition nurturing and pipeline acceleration tactics across digital email content events webinars paid media and ABM programs.
- Identify and prioritize mid-market and enterprise segments and buyer personas building campaigns and experiences tailored to their unique needs and buying cycles.
- Collaborate with Sales to align on account targeting pipeline goals lead scoring and conversion metrics.
Channel Ownership & Optimization
- Partner with channel leads and own performance across channels including LinkedIn Ads programmatic display industry events outbound email third-party partnerships and syndication.
- Drive end-to-end campaign execution including planning creative briefing landing page development lead routing and follow-up.
- Leverage first- and third-party data firmographics and intent signals to personalize outreach and improve performance.
Tech Stack & Marketing Operations
- Operate within a modern B2B tech stack including Salesforce Demandbase intent Lead Enrichment (ZoomInfo InsideView Apollo ) landing page (Folloze Pathfactory) BI (Tableau/DOMO) attribution platforms.
- Build robust tracking and measurement plans to assess campaign ROI lead quality funnel velocity and CAC/LTV efficiency.
- Continuously optimize programs through A/B testing funnel diagnostics and predictive modeling.
Cross-Functional Collaboration
- Partner with Sales Enablement and Product Marketing to ensure campaigns are aligned with messaging ICPs and product priorities.
- Work with RevOps and Analytics to maintain campaign hygiene lead scoring models and attribution accuracy.
- Align closely with Customer Marketing to develop upsell cross-sell and expansion campaigns for existing customers.
Who you are:
- 812 years of B2B growth marketing experience with a strong focus on mid market and enterprise SaaS
- Proven track record of generating qualified pipeline and driving revenue through multi-channel enterprise programs.
- Hands-on experience with key growth tools: Salesforce CRM and marketing automation Demandbase and reporting tools such as Tableau.
- Strong understanding of mid-market and enterprise buying behavior and multi-stakeholder engagement.
- Experience collaborating with Sales Product and RevOps teams in high-growth performance-driven environments.
- Experience with post-sale or expansion motions especially for our verticals with multiple locations or buyers
- Data-driven and analytical mindsetyou use insights to build hypotheses prioritize resources and iterate fast.
- Excellent communicator and cross-functional influencer who can align diverse stakeholders around strategic goals.
Pay Transparency - All Full Time Employees
$151200 - $189000 USD
Why Youll Love Us:
- We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
- Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact .
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Required Experience:
Director
Employment Type
Full Time
