Lifecycle Marketing Manager

Job Description:

About the Role:

As the Lifecycle Marketing Manager on Remitlys Growth Squad youll be leading projects that drive customer activation and engagement. This is a hands-on execution-focused role with high visibility reporting to the Senior CRM Lead out of our London office. This is a hybrid role and the expectation is to be onsite 50% of the time (3 days a week).

Youll lead the full lifecycle of a testfrom ideation copy creation and campaign setup in Braze to analysis and insight-sharingin tight collaboration with the growth squad lifecycle marketing product analytics creative design and product marketing.

You Will:

• Lead lifecycle experimentation projects across email push notifications SMS and in-app messaging with a focus on improving activation engagement and retention.
• Launch A/B tests in Brazeincluding hypothesis creation copywriting audience targeting and QA.
• Provide clear constructive feedback to design partners on visual assets and campaign creative.
• Be the marketing representative in a focused growth squadoffering lifecycle channel expertise while flexing into product and experimentation strategy and also championing customer experience.
• Contribute to a culture of curiosity and learning by sharing test results both successful and not.

You Have:

• 5-7 years of hands-on experience in lifecycle or growth marketing
• Proficient in Braze (or equivalent omni-channel marketing platforms); understanding of multi-channel campaign orchestration.
• Copywriting skills with an ability to quickly produce multiple on-brand variants and navigate feedback from other teams (e.g. Legal).
• Experience with AI tools (Jasper Chat-GPT Gemini etc) and AI personalised testing
• Data-literate: you know how to design a test collaborate with analysts to interpret results and apply those insights to future iterations.
• Experience providing constructive feedback to visual designers.
• Comfortable managing your roadmap while also collaborating with other teams to integrate insights into broader product or growth strategies.

Our Benefits:

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education and corridor travel benefits

We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race creed color religion sex gender identification and expression marital status military status or status as an honorably discharge/veteran pregnancy (including a womans potential to get pregnant pregnancy-related conditions and childbearing) sexual orientation age (40 and over) national origin ancestry citizenship or immigration status physical mental or sensory disability (including the use of a trained dog guide or service animal) HIV/AIDS or hepatitis C status genetic information status as an actual or perceived victim of domestic violence sexual assault or stalking or any other protected class as established by law.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.