Senior Paid Search Manager
Senior Paid Search Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 81094 - 137860
1 Vacancy
Job Description
Senior Paid Search Manager
Location: Remote (US Based)
Ready to make a difference
Were looking for a seasoned Senior Paid Search Manager to lead our paid search efforts and help scale performance across conversion driven campaigns for clients in the Energy utility and Government this management role youll report directly to the Director of Advertising Operations serving as the internal agency expert on all things paid search. Youll bring deep experience in Google Ads Microsoft Ads and cross-channel search strategy to a fast-paced collaborative environment.
This leadership role is ideal for someone whos ready to own the strategy mentor junior team members and partner closely with media planners analytics leads and clients to deliver measurable results through search. Youll be responsible for developing best practices leading campaign execution optimizing budgets and continuously improving search performance through data-driven decision making.
Why you will love working here:
- Quality of life: Flexible workplace arrangements work-life balance
- Investment of the community: Donation matching volunteer opportunities
- Investment in you: Tuition reimbursement access to professional development resources 401k matching Employee Stock Purchase Plan
- And many many more (Ask your recruiter for more details!)
What you will be doing:
- Lead SEM Strategy: Own the strategic direction of paid search across multiple accounts aligning with broader campaign goals and client KPIs.
- Campaign Oversight: Oversee campaign setup structure testing frameworks and optimization strategies in Google Ads and Microsoft Ads.
- Mentor & Support Team Members: Provide guidance to junior search buyers and specialists supporting their growth through training QA and thought leadership.
- Performance Management: Monitor performance and trends against KPIs and develop insights that fuel ongoing optimization.
- Stakeholder Collaboration: Act as the primary search contact for internal stakeholders and clients translating technical insights into actionable media recommendations.
- Innovation & Advancement: Evaluate emerging tools automation and beta opportunities. Drive innovation in how we plan buy and measure paid search.
- Measurement & Attribution: Work closely with analytics teams to define tracking strategies ensure accurate measurement and validate performance data.
- Documentation & Standardization: Develop and maintain documentation of paid search best practices workflows and QA processes.
What we need you to have (minimum qualifications):
- Bachelors degree (or applicants can substitute one year of related experience for one year of education)
- 5 years of hands-on experience managing and optimizing paid search campaigns in Google Ads and Microsoft/Bing Ads
- 3 years of expertise in paid search strategy campaign structure bidding models audience segmentation and attribution
- 2 years of experience with Google Analytics (GA4) and Google Tag Manager.
- 2 years of experience building search strategies that ladder up to larger integrated media plans
- Google Ads Search Certification (or willingness to obtain upon hire)
What we would like you to have:
- Experience mentoring managing or providing strategic oversight to junior team members or cross-functional contributors within a paid media or digital marketing environment
- Strong understanding of KPIs such as CTR CPC CPA ROAS and Quality Score
- Experience with Performance Max YouTube Ads or Discovery campaigns
- Strong written and verbal communication skills
- Analytical data interpretation problem-solving and decision-making capabilities
- Ability to troubleshoot tracking and data discrepancies across ad platforms analytics tools and reporting dashboards
- Strong attention to detail and comfort working with data spreadsheets and performance reporting
- Active interest in keeping up with the paid media industry and latest trends
- Familiarity with SEO tools like Spyfu and Optmyzr
- Familiarity with paid social or programmatic tools like Meta Ads LinkedIn Ads The Trade Desk or Basis DSP
Professional Skills:
- Comfortable collaborating cross-functionally with media strategy analytics and creative teams
- Proven ability to present findings and recommendations to internal and client teams
- Proven ability to work both independently and as part of a teamand collaborate regularly with team members
- Ability to multitask and meet deadlines under pressure
- Adaptable flexible and a team player with a passion for digital advertising
Working at ICF
ICF is a global advisory and technology services provider but were not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges navigate change and shape the future.We can only solve the worlds toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information please read ourEEOpolicy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available including but not limited to for disabled veterans individuals with disabilities and individuals withsincerely heldreligious beliefs in all phases of the application and employment process. To requestan accommodationplease emailand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentto provide needed reasonable accommodations.
Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.
At ICF we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed candidates are instructed to contact us in advance at. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$81094.00 - $137860.00Nationwide Remote Office (US99)Required Experience:
Manager
Employment Type
Full-Time
