Manager of Demand Generation
Manager of Demand Generation
Posted on :
01-08-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
01-08-2025
Job Description
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable expense and card workflows to read understand and make real-time decisions based on your unique spend profile leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises including one-third of the Fortune 500 use AppZens invoice expense and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more visit us at .
As we reengage directly with the market and accelerate new customer acquisition were looking for a high-performing Manager of Demand Generation to help fuel pipeline growth across our target segments.
The Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. Youll lead the planning and execution of integrated campaigns across channelsworking cross-functionally with Sales SDRs Content and RevOps to build programs that convert.
This is a hands-on strategic role reporting directly to the Director of Demand Generation. The ideal candidate has strong experience in B2B demand generation is analytical by nature and thrives in a fast-paced environment where experimentation collaboration and results matter.
What Youll Do:
- Campaign Strategy & Execution:
- Plan and execute full-funnel demand generation campaigns across paid media ABM email content syndication SEO/SEM and webinars.
- Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches.
- Collaborate with Sales and SDRs to align messaging campaign focus and lead follow-up strategies.
- Test and optimize digital tactics and landing pages to drive qualified leads and opportunities.
- Create campaign briefs timelines and performance projections in collaboration with Content and Ops.
- Cross-Functional Collaboration:
- Partner with Content Product Marketing and Events teams to launch GTM campaigns tied to new product releases or key customer segments.
- Work closely with RevOps and Analytics to track report and analyze campaign and funnel performance.
- Support field marketing and partner marketing initiatives as part of larger integrated programs.
- Measurement & Optimization:
- Monitor campaign performance through tools like HubSpot Salesforce GA4 and 6sense.
- Leverage insights to continuously optimize performance across channels and tactics.
- Own reporting and insights for your campaignswhat worked what didnt and why.
What You Bring
- 24 years of experience in B2B demand generation growth marketing or performance marketing ideally in SaaS or enterprise software.
- Track record of building and optimizing multi-channel campaigns that convert leads into pipeline.
- Proficiency with marketing tools such as HubSpot (or Marketo) Salesforce LinkedIn Ads Google Ads and ABM platforms (e.g. 6sense).
- Strong analytical mindsetyoure comfortable interpreting data building reports and using insights to drive decisions.
- Experience collaborating with Sales and SDR teams to drive program success.
- Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment.
- A test-and-learn attitude with curiosity creativity and grit.
$140000 - $160000 a year
AppZen is committed to fair and equitable compensation practices.
The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans.
We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications merit and business need.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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