Regional Director, Digital Sales
Regional Director, Digital Sales
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$ 180000 - 225000
1 Vacancy
Job Description
Nexstar Media Group is seeking a Regional Director of Digital Sales responsible for accelerating digital revenue across a defined portfolio of local markets. This senior role is focused on executionpartnering with local leadership to drive performance increase share of wallet and close high-value opportunities across owned & operated inventory and marketing services.
The ideal candidate has a proven track record in digital ad sales particularly in the OTT/CTV ecosystem with experience in programmatic advertising data-first solutions audience targeting and strategic partnership development. This is a high impact role for a revenue leader who thrives in-market influences outcomes and holds teams accountable to digital growth targets.
Key Responsibilities
- Revenue Leadership & Sales Execution
- Own digital revenue outcomes across assigned markets driving growth across all product lines: OTT/CTV Display OLV and Marketing Services.
- Partner with local GMs GSMs and AEs to develop and close high-value deals expand existing accounts and penetrate new business.
- Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory.
- Act as the point of escalation and deal support on key enterprise regional and multi-market opportunities.
- Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets
- Field Enablement & Market Activation
- Support and influence local sales teams to prioritize digital in every sales conversation.
- Identify underperforming segments and implement targeted actions to accelerate growth.
- Reinforce the companys go-to-market strategy pricing discipline and product positioning to win share in competitive markets.
- Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
- Performance Accountability & Forecasting
- Track regional pacing to budget and proactively address shortfalls with market-level interventions.
- Lead weekly forecast reviews monthly pipeline health checks and deal strategy sessions with local sales leadership.
- Partner with corporate revenue operations to ensure forecast accuracy CRM discipline and revenue visibility.
- Strategic Collaboration
- Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
- Support recruitment and onboarding of top-tier digital talent in key markets as needed.
KPIs & Success Metrics
- Digital revenue growth (YoY and pacing to budget)
- Average deal size and digital product mix
- Share of wallet growth in top accounts
- Pipeline coverage and close rates
- Number of markets achieving quota
Qualifications
- 6 years in digital media sales or digital revenue leadership preferably with local/regional media organizations
- Proven success leading or influencing sales teams to exceed digital revenue goals
- Deep expertise across digital ad channels including CTV/OTT display programmatic native search social and email
- Strong executive presence and ability to command sales strategy discussions in-market
- Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies
- Fluent in CRM tools forecasting methodologies and digital advertising platforms
- Highly autonomous and results-driven with a bias toward action
- Ability to travel up to 75%
Salary Range: $180000 - $225000
Job Location: Position can be located in any Nexstar market.
Required Experience:
Director
Employment Type
Full-Time
