Director of Marketing
Director of Marketing
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Job Description
Overview
Dallas Hotel
The Omni Dallas Hotel in the center of the revitalized downtown Dallas is connected via sky bridge to the Dallas Convention Center and close to restaurants shops entertainment and more! The Omni Dallas Hotel is built to meet the U.S. Green Building Council LEED Gold Certification standards placing it on the forefront of environmental awareness and conservation in the city.
The Omni Dallas Hotels associates enjoy a dynamic and exciting work environment comprehensive training and mentoring along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect gratitude and empowerment day in and day out. If you are a friendly motivated person with a passion to serve others the Omni Dallas Hotel may be your perfect match.
Job Description
The Director of Marketing serves as a visionary and results-driven leader responsible for creating and executing a comprehensive marketing strategy that aligns with the overall business goals of our Hotel. This high-impact role requires a deep understanding of both traditional and digital marketing channels to enhance the hotels visibility strengthen brand positioning and drive measurable revenue growth.
Director of Marketing oversees the development and implementation of innovative marketing campaigns that span a variety of market segments including leisure group and corporate business travel as well as catering spa services food and beverage and unique guest experiences. The role involves a strategic focus on increasing market share and optimizing the customer journey across all touchpoints.
The Director will lead a dynamic team of marketing professionals and collaborate closely with sales revenue management operations and external partners to ensure alignment and consistency in messaging branding and promotional efforts. Through data-driven decision-making performance analytics and a keen awareness of market trends this individual will play a pivotal role in identifying new opportunities for growth enhancing guest engagement and positioning the property as a premier Hotel destination within a competitive landscape.
Responsibilities
Strategic Planning & Brand Management
- Develop and implement the annual marketing business plan aligned with the hotels revenue goals and hotel / brand vision.
- Ensure brand consistency across all channels and touchpoints.
- Collaborate cross-functionally with operational departments including Revenue Sales Catering Rooms Spa and F&B to align messaging and strategic efforts.
- Work closely with corporate marketing to align local regional and national efforts.
- Create and present marketing reports highlight campaign performance market trends guest engagement and ROI to key stakeholders and ownership groups.
Team Leadership & Development
- Lead and mentor a high-performing marketing team including a Digital Marketing Manager Brand Marketing Manager and Social Marketing Coordinator.
- Foster a collaborative environment that encourages growth creativity and accountability.
Digital Marketing CRM & E-Commerce
- Lead the Hotels digital presence including SEO paid media website optimization email marketing and social media.
- Lead CRM and loyalty strategy including targeted guest communications.
- Analyze online traffic conversion metrics and guest engagement to drive booking performance.
Public Relations & Communications
- Partner with PR agencies to pitch stories manage media visits and drive earned media placement.
- Oversee the creation and distribution of press releases media kits and promotional content.
- Manage crisis communication and reputation strategy when needed.
Content & Creative Strategy
- Direct the development of photo video and written content to showcase the hotel offerings.
- Oversee brand photography and videography production managing the digital asset library for consistent visual storytelling.
- Maintain a content calendar that supports seasonal campaigns packages and promotions.
Event Experiential & Partnership Marketing
- Design and execute marketing plans for hotel activations holiday campaigns and large-scale events.
- Develop and lead demand-driving initiatives that attract new audiences and drive visibility across key segments.
- Cultivate partnerships with local organizations tourism boards and lifestyle brands to expand reach and guest engagement.
- Identify secure and activate strategic sponsorships to support event programming and hotel exposure.
Revenue Collaboration & Budget Oversight
- Partner with sales revenue and operations teams to support demand generation and maximize profitability.
- Develop promotional strategies for need dates and shoulder seasons.
- Manage the hotels marketing budget including forecasting reporting and ROI evaluation.
- Oversee external agency and vendor relationships including PR firms advertising agencies and production partners
Qualifications
- Bachelors degree in Marketing Business Communications or related field.
- 810 years of progressive marketing experience in hospitality or luxury lifestyle brands with at least 3 years in a leadership role.
- Proven track record in digital marketing branding and ROI-driven campaigns.
- Strong leadership project management and budget oversight skills.
- Experience with analytics tools (e.g. Google Analytics STR reports CRM platforms).
- Excellent communication and presentation skills.
- Passion for travel hospitality and exceptional guest experiences.
- Previous marketing leadership at a convention or luxury resort hotel preferred.
- Experience working with marketing agencies photographers and creative teams preferred.
Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links:EEOC is the Law Posterand the following link is theOFCCPs Pay Transparency Nondiscrimination policy statement
If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position please send an email to.
Required Experience:
Director
Employment Type
Unclear
