Media Solutions Lead, ATV
Media Solutions Lead, ATV
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Job Description
Role: Media Solutions Lead ATV
Location: London UK
MiQ is looking for an exceptional Media Solutions Lead to drive forward the growth of our ATV solution across our EMEA business. This new role supports the development and execution of our product and partnership strategy focused on CTV and cross-screen planning activation and measurement. Youll work closely with internal product commercial and trading teams to operationalise partnerships with ACR data providers TV OEMs and measurement solutions helping to bring innovative media solutions to life.
KEY RESPONSIBILITIES:
Media Solutions Strategy
- Own and drive the localization of MiQs ATV product roadmap working with global product leaders to identify areas for growth and innovation specifically geared for the EMEA market. Influence the development of global ATV capabilities (including TV Intelligence our market leading TV planning solution) to maximize commercial impact across EMEA clients
- Research the TV and measurement ecosystem mapping local EMEA market partner capabilities to MiQ solution gaps highlighting key areas and partners for investment
- Coordinate and lead the execution of exploratory data analysis projects (EDAs) with our Center of Excellence based in Bengaluru India to evaluate and onboard new and existing (updated) data partnerships
- Scope and deliver targeted proof of concepts ensuring that they power game changing capabilities for clients. These should span the full campaign lifecycle - planning activation optimization measurement and reporting
Partnership Management & External Engagement
- Collaborate with Global Strategy & Partnerships teams to manage relationships with key EMEA partners across ATV - ACR/ data publisher & measurement companies - be the leading voice of the EMEA market amongst our partners
- Identify strategic data publisher or platform partnership targets to gain unique or differentiated advantage in ATV (access priority or pricing)
- Directly propose and negotiate commercial terms with EMEA ATV partners helping secure favorable product access and financials
- Onboard partners into MiQs ecosystem from introduction to integration - managing contracting onboarding and outlining growth potential & features facilitated by partners
- Analyze key partner adoption trends and surface insights or optimizations that can improve commercial value of partnership and outcomes for clients and internal teams.
- Represent MiQs UK ATV solution in-market on stage and in industry events
Internal Collaboration & Go-to-Market
- Partner deeply with MiQ global product development directors and leads bringing EMEA ATV solutions to life within MiQs Unified Platform
- Own the UK ATV GTM strategy ensuring the positioning and narrative needed to resonate with all types of UK ATV customers. Collaborate with marketing and product marketing to feed into pitch decks 1-pagers marketing event content creation etc.
- Support creation of internal playbooks training materials and GTM collateral for ACR and TV-related solutions
WHAT YOULL BRING:
- 5 years of experience in programmatic advertising media strategy or partnerships within TV CTV or data-focused roles
- Significant experience and expertise in the EMEA ATV landscape and market (ACR MVPDs OEMs measurement)
- A strategic and critical thinker with a high degree of data literacy
- Strong communication and organizational skillsyoure comfortable managing multiple workstreams and collaborating cross-functionally
- Comfortable leading EDAs articulating client use cases and guiding teams of data analysts and scientists to answer questions curiously deep dive and problem solve effectively
- Openness to dive into ancillary tech i.e. exploring APIs DS ML AI etc.
- A team player someone who consistently self-orientates towards others
- A can-do attitude with a dream to grow alongside us.
WHAT WE VALUE IN OUR PEOPLE:
- Passion We love and live what we do
- Determination - We always find a way to figure it out
- Unity We hold each other accountable. We win and lose as a team
- Agility We anticipate the unexpected embrace and adapt to change
- Courage We dare to think unconventionally
At MiQ we dont just accept the differences of our people; it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace. We are focused on diversity and inclusion so that all employees feel a sense of belonging to help them thrive throughout their careers at MiQ.
BENEFITS:
Every region and office has specific perks and benefits but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO paid parental leave with two additional paid days to acknowledge holidays cultural events or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions drive action and support our communities
Employment Type
Full Time
