Senior Audience Manager [6 month FTC]
Senior Audience Manager [6 month FTC]
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Job Description
About UMR
Universal Music Recordings (UMR) is the label responsible for ensuring the continued success of Universal Music Groups world class catalogue of recordings. We work with some of the most successful innovative timeless and respected artists of all time continuing to grow their audiences across multiple entry points and platforms and keep the world listening. From Lana Del Rey to Amy Winehouse through to The Beatles Loyle Carner & The 1975 UMR develops strategies across audio video marketing social streaming eCommerce and product development.
Our vision is a world where music doesnt have a sell-by date. We believe music is timeless and as guardians of the best music catalogues in the world we use our passion and knowledge to help people find their new favourite song whether it is 3 years 3 days or 3 decades old. Our purpose is to continually spark a connection and reconnection with music that matters drawing on new content new platforms and new moments. We give momentarily forgotten music the chance to reconnect with new and unexpected audiences through great storytelling regardless of generation and genre.
Your Role
As theSeniorAudience DevelopmentManageryoullbe responsible for theattracting engaging and retaining audiences across multiple digital touch points for anassigned roster of artists.Reporting into theSenior Director Audience & Marketingyoulllead onplanning executing & reporting on audiencedevelopment campaignsfor your artists.The rolewill require youtodevelop and maintain a consistent visual &communication style across the artists digital propertiesunderstand nurturing & grow the artists fan communities & devising strategies for their long form YouTube content short formas well as 3rdparty creator strategies.
Skills & Experience
Here youll get to:
Providedirect line management to the Senior AudienceDevelopment Executivesupporting them in their development as well ascoaching them through campaigns.
Champion and advocateindustrybest practicesacross the team to help foster a culture ofshared learnings &continuous improvement.
Support theSenior Director Marketing & Audience indeveloping andmaintaining the strategic focus of team ensuring it aligns with UMR overall strategic goals.
Develop and execute comprehensive audience growth & engagement strategies across key digital platformsstaying true to the artists overall aesthetic & tone while ensuring campaign aligns with UMRs overall strategic goals.
Work with our inhouse data & insights team tomonitor and analyse fan engagement metrics audience demographics and content performancethen use this tohelp shape campaign ideas & goals.
Collaboratewith artists management and internal label teams to align audience development strategies with broader marketing tour and release plans.
Partner withartist teamsagencies freelancers & our own in-house studio toplan & createshort form content thatresonates with targetaudience segments.
Devise and executecomprehensiveYouTubechannel strategies that harnessingchannel optimisations shortscommunityand long form videoto drive watch time & engagement on the channel.
Work closely with influencers content creators and brands to co-create contentthat drives awareness & engagement of the artist their story and music.
Understand and advocate for the artist fan communitiesinternally helping to drive growth engagement &fan loyalty across social platformsdirect to fan (email whats app store)&community platforms.
Understand& harnesscurrent platform best practicetoensure all artist digital touch points are optimisedand help feed a consistentvisual & compelling fan experience.
Pitch and partner with key digital partners (TikTok Meta and Snap) to help supportyour artist campaigns.
Work with the internal data & insights team to regularly report on campaign performance audience growth engagementand fan sentiment.
Person Specification
Essential:
Proven experience in either amusic label management or digital agencyrunning digital campaigns for artists &/or talent.
Confident communicator who can work with people at all levels andcan tailor their style tothe audience.
Committed project manager who can organiseprioritise work under pressure and problem solve to see an idea through to completion.
Creativethinker whos able to work independently or as a team toturn an idea into an executable campaign.
Collaborative team player able towork across multiple departments& with external partners to deliver onbusiness and campaign goals.
Deep understandingofdigital& socialmarketingprinciples able to turn theory into practice.
Passionate about music & the wider industry with aninterest in the digital marketing landscape.
Desirable
Comfortable using tools and functionality on content platforms.
Experience delivering presentations viaPowerpoint/Canva/Googleslides
Music is Universal
Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email
Just So You Know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.
Job Category:
Marketing Streaming & Digital MediaRequired Experience:
Manager
Employment Type
Full Time
