Head of CRM & Campaign Delivery (Mat Cover)

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

Were looking for a strategic and delivery-focused Head of CRM & Campaign Delivery to join UNiDAYS on a fixed-term basis to cover maternity leave. This is a pivotal role responsible for both the strategic direction and flawless execution of CRM initiatives and marketing campaigns across all channels.

As well as leading lifecycle and CRM communications youll also support the delivery of our marketing and brand partners campaigns across all media. Youll ensure consistent planning timing and messaging across all campaign touchpoints.

Youll lead a high-performing team of 9 and work closely with stakeholders across Commercial Marketing Creative Product and Data teams while optimising our use of Bloomreach to drive engagement and performance.

Day to day responsibilities

CRM Strategy & Lifecycle Ownership

• Own and evolve the full CRM strategy across acquisition onboarding engagement retention and reverification.
• Oversee delivery and optimisation of automated lifecycle workflows ensuring alignment with customer journeys and business goals.
• Collaborate with Data Product Engineering and Marketing teams to deliver insight-led personalised and timely communications.
• Define and maintain governance around Bloomreach Weblayers In-App messaging and Paid Media (e.g. audience rules frequency caps approvals).

Campaign Delivery

• Oversee campaign delivery across all channelsCRM onsite paid social and OOHensuring consistent messaging and effective targeting.
• Ensure that campaigns are well-planned properly targeted and optimised for maximum reach engagement and conversion.
• Collaborate with Commercial Creative and Ops teams to ensure campaign processes are adapted and iteratively improved.

Performance & Reporting

• Lead quarterly CRM and trigger performance reporting to the Senior Leadership Team focusing on impact trends and key actions.
• Champion and oversee meaningful tests and optimisations driven by performance insight that deliver actionable recommendations.
• Contribute weekly Business Performance Reviews
• Measure key performance indicators to monitor underlying trends

Leadership and Team Management

• • Lead and support the CRM and Campaign Delivery team including Campaign Managers and CRM Executives creating a collaborative high-performance culture.
  • Provide day-to-day guidance mentorship and coaching to ensure delivery quality and team development.
  • Align team resources and planning across business requirements including coordination with external partners.
  • Ensure team are trained on the tools they use particularly to encourage constant testing and iteration

What we need from you

• Significant experience in CRM and multi-channel campaign delivery particularly in paid social.
• Hands-on knowledge of advanced CRM platformsideally Bloomreachwith a focus on personalisation automation and analytics.
• Demonstrated ability to lead high-performing teams through busy delivery periods.
• Strong data literacy and ability to turn insight into action.
• Experience working with external agencies to manage campaign components.
• Clear communication and strong cross-functional collaboration skills.

Perks

Weve accomplished a lot since we started in 2011 but in many ways this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the worlds largest Student Affinity Network with over 22 million verified members in 115 markets including the US UK Germany India Canada and Australia. We work with 800 of the worlds biggest brands globally taking their products and services into the hearts and minds of tomorrows professionals delivering engagement building affinity and sales. Youll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UKs Best WorkplacesTM for Wellbeing and UKs Best Workplaces for Women 2022 list. To find out more about our workplace initiatives see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS but we also believe in fair compensation for hard work. Thats why were pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

• 25 days holiday per year increasing with length of service plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know weve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community weve created in the office but were just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties pottery classes wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense 150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.