Marketing Manager (Demand Generation)

The Marketing Manager Emergent Brand leads the development and execution of integrated marketing programs that drive demand generation support revenue goals and elevate the Emergent brand. Emergent is a value-added reseller and solutions provider for multiple Original Equipment Manufacturers (OEMs) including Red Hat Adobe and others.

This role is highly focused on creating measurable marketing campaigns that generate and nurture qualified leads drive pipeline growth and improve customer engagement across key verticalsincluding government and enterprise sectors. The Marketing Manager will incorporate strategic marketing expertise and a data-driven mindset in executing this role while closely collaborating with Sales Leadership to align marketing efforts with OEM priorities revenue quotas and go-to-market strategies.

Key Responsibilities

Lead Generation & Campaign Execution

• Develop integrated marketing campaigns across digital email events content and partner channels to drive lead generation pipeline acceleration and customer engagement.
• Identify and target key customer segments and personas in collaboration with Sales and Partner stakeholders.
• Manage campaign calendar and marketing request intake to ensure alignment with business priorities and sales targets.
• Collaborate with solution architects and sales teams to support the development of technical events webinars workshops and supporting campaign assets.
• Own the marketing funneltrack lead generation through to conversion continuously optimizing programs for performance and ROI.

Analytics & Performance Measurement

• Establish and track KPIs to evaluate marketing effectiveness including MQL volume lead-to-opportunity conversion campaign ROI and funnel health.
• Build reports and dashboards to communicate marketing impact across the organization and with key OEM partners.
• Use data insights to continuously optimize campaign tactics targeting strategies and content performance.
• Implement A/B testing segmentation and automation to improve engagement and lead quality.

OEM Partner Collaboration & MDF Management

• Align marketing plans with OEM partner priorities to support co-branded campaigns joint initiatives and funded activities.
• Develop and submit Marketing Development Fund (MDF) proposals that support strategic objectives and lead generation goals.
• Execute approved MDF programs and ensure accurate tracking reporting and ROI analysis.
• Maintain strong relationships with OEM marketing contacts and communicate performance metrics and campaign results.

Cross-Functional Coordination & Project Management

• Lead cross-functional coordination with internal teams (creative content digital operations and sales) to deliver campaigns on time and within budget.
• Ensure seamless execution of marketing activities from initial concept to final reporting.
• Support sales enablement initiatives by coordinating the development of collateral presentations landing pages and other demand-generation assets.
• Maintain consistent branding and messaging across all touchpoints in accordance with Emergent and OEM guidelines.
• Other duties as assigned.

Other Duties

• Keep up to date with industry specific trends and market intelligence.
• Perform all other duties as assigned.

Minimum Education & Experience

• Bachelors degree in marketing Business Communications or related field; Masters degree a plus.
• 7 years of marketing experience in a B2B or technology-focused environment preferably within the VAR enterprise software or public sector markets.
• Demonstrated work experience in successfully developing and executing lead generation and performance-driven campaigns.
• Experience working with or within OEM partner ecosystems (Red Hat or Adobe experience strongly preferred).

Knowledge Skills and Abilities

• Proficient in marketing automation tools (e.g. HubSpot Pardot) CRM systems (e.g. Salesforce) analytics tools (e.g. Google Analytics) and reporting platforms.
• Strong analytical and data interpretation skills; confident making decisions based on performance insights.
• Proven ability to manage MDF funding and OEM marketing program compliance.
• Exceptional project management communication and organizational skills.
• Comfortable collaborating across departments and working with external stakeholders and vendors.
• A proactive resourceful and collaborative approach with strong attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced dynamic environment.

As a federal government contractor and a recipient of federal funding Mythics and Emergent is required to abide by the Drug-Free Workplace Act which requires Mythics and Emergent to provide a drug-free workplace among other obligations. As part of this effort Mythics and Emergent requires pre-employment drug tests for all candidates for employment. Please note that marijuana (including medical marijuana) is designated as a controlled substance under federal law and will be screened for in the drug test.

Emergent a subsidiary of Mythics LLC is an award-winning IT solutions provider and value-added reseller based in Virginia Beach Virginia. Since 2006 Emergent has specialized in solving complex challenges and delivered best-of-class technology solutions to operations in all levels of government education and commercial organizations worldwide. At Emergent we are looking for motivated people with the expertise and insight to tackle the toughest client issues.

Why Work at Emergent

Because at Emergent YOU count! At Emergent our Corporate Values are at the foundation of everything we do. Our values Respect Empathy Excellence Fun (REEF) have created an environment that fosters creative thinking respects your contributions and accepts nothing less than excellence in serving our customers.At Emergent you will experience a truly enjoyable corporate culture.

Enjoy Tailored Benefits to Suit Your Needs with our Flexible Options. Our benefit options include:

• Comprehensive Health Dental and Vision plans
• Premier 401k retirement plan with corporate matching and a 529 college saving plan
• Tax-advantaged Health Savings Account and Dependent Care Flexible Spending Account options
• Legal Resources

Unlock Exclusive Benefits for Full-Time Employees:

• Generous work/life balance opportunities supported by a PTO bank paid holidays leave programs and additional flex time off
• Employee referral program
• Employee recognition gift and reward program
• Tuition reimbursement for continuing education
• Remote or hybrid work options
• Engaging company events such as team building activities annual awards and kick-off parties
• Health and wellness-focused activities
• Relaxation Spaces
• In-office gourmet coffee tea fresh fruit and healthy snacks
• Corporate GREEN approach tracking energy consumption for reduction and purchasing only environmentally friendly products for our offices

Emergent LLC is an equal opportunity accordance with applicable federal state and/or local law all qualified applicants will receive consideration regardless of race color religion national origin sex disability sexual orientation gender identity age marital status medical condition veteran status or other factors protected by law. We offer equal opportunity in compensation advancement opportunities and all other terms and conditions of employment. As a federal government contractor Emergent has developed and maintains a written Affirmative Action Program relating to individuals with disabilities and protected veterans which sets forth the policies practices and procedures to which the Company is committed in order to ensure that its policy of nondiscrimination and affirmative action for qualified individuals with disabilities and protected veterans is followed. For those unable to complete an online application alternative methods are available by contacting. For more information about Federal laws prohibiting job discrimination please readKnow Your Rights.