Lifecycle Marketing Manager
Lifecycle Marketing Manager
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$ 106600 - 148000
1 Vacancy
Job Description
About Calm
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer appranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countriesCalm helps people sleep better stress less and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation Calm has created a broader portfolio including evidence-based solutions likeCalm Health offered through employers health plans and providers designed to expand access to mental health and sleep support boost benefits engagement and drive positive health outcomes. Today Calm supports more than 3500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as aTIME100 Most Influential Companyand one ofFast Companys Brands That Matter. Learn more at.
What We Do
We are looking for a marketer whos passionate about helping solve the global mental health crisis. This position is an individual contributor focused on building and managing the lifecycle marketing and automation for our new healthcare product Calm Health. An ideal candidate will bring their knowledge in lifecycle marketing to strategize communication journeys test and optimize creative and drive operating efficiency to maximize business and human impact.
We are hiring remote workers for this role in the San Francisco Bay Area Los Angeles New York City or Minneapolis areas. At this time only candidates in these locations will be considered.
What Youll Do
- Develop Responsive Email Templates: Code and maintain high-quality responsive email templates using HTML and CSS to ensure optimal performance across various devices and email clients
- Setup Marketing Campaigns in Iterable: Assist in the setup and maintenance of email and push campaigns including segmentation creation QA scheduling post-send analysis etc.
- Track Campaign Performance: Monitor campaign performance metrics in Looker Mode and/or Amplitude providing actionable insights to improve future campaigns
- Segmentation and Personalization: Create and manage audience segments based on behavior demographic and healthcare data to deliver personalized and relevant email content
- Project Management: Use project management tools like Jira or Asana to organize and manage multiple campaigns and drip programs across different IPs/Domains
- A/B Testing and Experimentation: Design and implement A/B tests to optimize email performance and drive continuous improvement through data-driven experimentation
- Cross-Functional Collaboration: Work closely with product marketing customer support and business development teams to ensure that lifecycle marketing campaigns are integrated and aligned with overall business objectives
- Retention Strategies: Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns
Who You Are
- 3 years of email/automation/lifecycle marketing experience
- Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
- Experience in HTML/CSS/responsive email design
- Extensive experience operating in ESP (e.g. Iterable Salesforce)
- Experience working with data scientists and engineers to figure out API and data requirements
- Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
- Excellent communication collaboration and project management skills
- Comfortable working on multiple projects at the same time with attention to detail
Nice to Haves
- Healthcare member marketing experience
- Startup experience
- Experience with Appsflyer Amplitude SMS marketing
Minimum Requirements
- 3 years of email/automation/lifecycle marketing experience
The base salary ranges below represent the low and high end of Calms salary range for this position in various geographic locations. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors which may include the successful candidates geographic location skills experience and other qualifications.
In the United States Calm has four geographic pay zones. For this position the base pay ranges for candidates in each zone are:
$106600 - $148000
This role is also eligible for equity comprehensive benefits 401k flexible time off.
Calm may incorporate artificialintelligence technology to support the application review process but rest assured that human reviewers are involved in all stages of the hiring process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process please contact Calms Recruiting team at. All accommodation requests will be handled confidentially and assessed on a case-by-case basis.
We believe that mental health is health and every person should be considered in the discussion. Thats why were proud to be an equal opportunity workplace committed to providing equal employment opportunities to all applicants and employees regardless of race color religion national origin age sex marital status ancestry physical or mental disability medical condition genetic information military or veteran status gender identity or expression sexual orientation or any other characteristic protected by applicable federal state or local law.
Calm is deeply committed to diversity equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work and experience a culture that is free of harassment racism and discrimination.
Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.
FOR US BASED POSITIONS: Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Required Experience:
Manager
Employment Type
Full Time
