Paid Search Specialist

Paid Search Specialist
Location: Remote (US Based)

Ready to make a difference
Join our team as a Paid Search Specialist and play a key role in driving high-performance digital campaigns through paid this critical position youll work alongside our Search Subject Matter Expert to execute optimize and report on campaigns across Google Ads and Microsoft Ads. Youll support digital media efforts for clients in the Energy utility and Government sectorstranslating strategy into action and data into results.
This role is ideal for someone who is passionate about paid search thrives in a collaborative environment and is ready to take ownership of day-to-day campaign performance. Youll be responsible for building and managing search campaigns testing ad copy conducting keyword research monitoring budgets and implementing optimizations that drive results. Youll also partner closely with media strategists and analytics leads to ensure campaigns align with client goals and deliver measurable impact.
If you love diving into campaign data continuously testing and refining tactics and turning insights into strategic improvements this is a great opportunity to grow your expertise in a fast-paced and supportive team environment.

Why you will love working here:

• Quality of life: Flexible workplace arrangements work-life balance
• Investment of the community: Donation matching volunteer opportunities
• Investment in you: Tuition reimbursement access to professional development resources 401k matching Employee Stock Purchase Plan
• And many many more (Ask your recruiter for more details!)

What you will be doing:

• Execute and Optimize Paid Search Campaigns: Build manage and continuously optimize campaigns in Google Ads and Microsoft Ads ensuring alignment with performance benchmarks budget pacing and client objectives.
• Search Engine Marketing (SEM) Strategy & Execution: Support the Search Subject Matter Expert in developing and executing SEM strategies across accounts with ownership of daily performance management keyword research ad copy testing and bid optimization.
• Performance Monitoring & Analysis: Analyze paid search performance data to uncover trends identify opportunities for improvement and implement data-driven optimizations. Leverage tools such as Google Ads Microsoft Ads Google Analytics and Looker Studio.
• Reporting & Insights: Create and deliver clear actionable performance reports with strategic recommendations for ongoing improvement. Translate campaign data into client-ready insights.
• Collaboration with Media Strategy: Work closely with media strategists and analytics teams to inform cross-channel media plans ensuring search campaigns are fully integrated and support broader client objectives.
• Innovation & Testing: Proactively test new ad formats audience segments and beta opportunities within paid search platforms to drive continuous improvement.
• Team Integration & Knowledge Sharing: Be a key contributor to a collaborative team environment sharing insights supporting teammates and staying up to date on search trends tools and best practices to help elevate our teams capabilities.

What we need you to have (minimum qualifications):

• Bachelors degree (or applicants can substitute one year of related experience for one year of education)
• 2 year of hands-on experience in Google Ads and Microsoft/Bing Ads including keyword targeting bidding strategies and performance optimizations
• 1 year of experience using Google Analytics (GA4) to analyze website and campaign performance including traffic engagement and conversion tracking
• 1 year of experience with Google Tag Manager (GTM) for implementing and managing conversion tracking remarketing tags and event-based triggers
• Google Ads Search Certification (or willingness to obtain upon hire)
• Must be able to pass a background check and drug screening.

What we would like you to have:

• Strong understanding of SEM performance metrics (CTR CPC Quality Score Conversion Rate etc.) and how they impact overall media effectiveness
• Proven ability to work both independently and as part of a teamand collaborate regularly with team members
• Strong written and verbal communication skills
• Analytical data interpretation problem-solving and decision-making capabilities
• Ability to troubleshoot tracking and data discrepancies across ad platforms analytics tools and reporting dashboards
• Strong attention to detail and comfort working with data spreadsheets and performance reporting
• Ability to multitask and meet deadlines under pressure
• Adaptable flexible and a team player with a passion for digital advertising
• Active interest in keeping up with the paid media industry and latest trends
• Familiarity with SEO tools like Spyfu and Optmyzr
• Familiarity with paid social or programmatic tools like Meta Ads LinkedIn Ads The Trade Desk or Basis DSP

Working at ICF

Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is: