City/State

Work Shift

Overview:

Sentara Health is currently seeking a full-time Digital Media Advisor.

Position Status: Full-time Day Shift

Location: Hybrid in Virginia Beach VA. 1 day a week in office.

Standard Working Hours: 8:00AM to 5:00PM (EST).

Please attach cover letter resume and portfolio that highlights and show cases content creation experience

Overview

The Digital Media Advisor will assist the Corporate Communications and Public Relations team in building and executing digital content strategy to promote and leverage news and information via digital and social media.

This position will continuously evolve our brand reputation and digital content strategy and execution to drive customer engagement including awareness interest interaction/conversion loyalty and advocacy. This position advises and trains others in how to best use digital content to advance department and enterprise-wide goals.

Storytelling Content Creation and Brand Reputation

• Responsible for contributing to the curation creation and elevation of content/stories/campaigns to promote and elevate Sentara Health.

• Write design create/produce implement review and edit compelling and engaging digital content aligned with Sentaras brand voice.

• Creatively illustrate stories with appropriate images videos or other visual media that help tell the story aligned with Sentaras graphic and brand standards.

• Independently manage daytoday content on various Sentara social media channels. Maintain an editorial calendar for key social media initiatives to ensure fresh timely and engaging content that aligns with overall communication goals.

• Work independently and with a team in a highvolume fastpaced creative environment to design develop prepare implement review edit and maintain a multitude of digital and social channels and platforms.

• Ensure digital communication strategies and tactics are consistent and aligned to broader communication and marketing campaigns and adhere to overall graphic and brand standards and communication/editorial style.

• Use problemsolving skills knowledge of channel audiences and each platforms strengths and limitations and critical thinking to develop strategies and tactics that determine the best approach for creating engaging and compelling content while addressing challenges and issues involving messaging layout and design.

• Continually innovate update and improve digital channels based on the enterprises business objectives its audiences communication needs changes in platform guidelines and algorithms and adoption of new technology tools and resources.

• Address and manage the health systems reputation by monitoring social channels and conversations while keeping internal stakeholders informed. Work with other communicators to address comments and criticism and engage audiences timely when appropriate. Assess opportunities for and threats to brand reputation.

• Research and identify ways to build and extend the health systems visibility and enhance its reputation through innovative use tracking and measuring of social media channels and platforms.

• Be a health system resource regarding social media best practices. Collaborate with and provide guidance and support to others on their digital communication efforts.

• Advise and provide training to professionals throughout the organization on social media and digital content best practices for strategy metrics content etc.

Education

• Bachelors degree - Business Communications Journalism Marketing Public Relations or related field

Certification/Licensure

• No specific certification or licensure requirements

Experience

• 5 years of social media content marketing and channel management experience preferably in a healthcare environment Required

Minimum Knowledge Skills and Abilities (KSA):

• Passion for social media copywriting.

• Strong project management and organizational skills.

• In-depth knowledge and understanding of social media platforms and their respective and how they can be deployed.

• Ability to effectively and creatively communicate information and ideas in verbal and written format.

• Ability to build and maintain relationships.

• Ability to apply strict attention to detail (grammar spelling style guidelines) a must.

• Strong customer service skills.

• Good technical understanding and can learn new hardware and software quickly.

• Ability to multitask and perform under tight deadlines.

• Photography and videography skills preferred.

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30000-member workforce. Diversity inclusion and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission to improve health every day this is a tobacco-free environment.

For positions that are available as remote work Sentara Health employs associates in the following states:

Alabama Delaware Florida Georgia Idaho Indiana Kansas Louisiana Maine Maryland Minnesota Nebraska Nevada New Hampshire North Carolina North Dakota Ohio Oklahoma Pennsylvania South Carolina South Dakota Tennessee Texas Utah Virginia Washington West Virginia Wisconsin and Wyoming.