Growth Lead
Growth Lead
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Job Description
Client is launching Indias next Fashion destination (Founders bring 70 years of collective experience in eCommerce). This is in stealth mode - Launching in 30 Days
Key Responsibilities:
- Revenue & Growth Ownership: Own monthly GMV AOV and CVR metrics. Plan and execute strategies to improve topline and profitability.
- Website Optimization: Lead UI/UX improvements navigation flows landing page enhancements and site speed performance in collaboration with tech and design partners.
- On-Site Merchandising: Manage product visibility content refreshes category performance and upsell/cross-sell strategies.
- Growth Marketing Support: Coordinate closely with the performance marketing team to align campaigns across paid channels (Meta Google etc.) with on-site landing experiences.
- Retention & CRM: Drive post-purchase engagement reviews loyalty and repeat orders via email/SMS automations and personalised nudges (via platforms like Klaviyo WebEngage etc.)
- Promotions & Campaigns: Plan and execute festive thematic or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.
- Analytics & Reporting: Use Shopify analytics and heatmaps to identify drop-offs performance bottlenecks and improvement opportunities.
- Tech & Ops Coordination: Liaise with logistics customer service and product ops to ensure frictionless customer experience from discovery to delivery.
Youre a Great Fit If You Have:
- 3-5 years of D2C experience in a consumer brand (home lifestyle cookware preferred)
- Deep familiarity with Shopify and tools like Hotjar Klaviyo etc.
- A strong sense of aesthetics and experience with UI/UX improvement projects
- A/B testing mindset and solid grasp of CRO funnel metrics and landing page psychology
- Cross-functional experience working with marketing design tech and supply chain
- Strong copy and content instincts-bonus if you can brief creatives as well as write/edit them
Employment Type
Full Time
