Social Media Manager (all genders)
Social Media Manager (all genders)
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Job Description
Location: Barcelona hybrid
Contract: full time indefinite
Language(s): English (mandatory) German / French / Spanish (nice to have)
Serrala is the global leader in finance process automation. For over 40 years we have been advancing the office of the CFO with our award-winning suite of finance automation applications.
Our solutions streamline all working capital-related processes including Order to Cash Procure to Pay Cash Flow Management and Treasury across both cloud and SAP environments.
Our 10 hubs across Europe North America and India support over 2800 clients worldwide reflecting the trust weve built with a diverse global community.
Join us as we lead the future of finance automation!
Meet the Team:
We are seeking a strategic and hands-on Social Media Manager to lead our global organic and paid social media programs. This role is responsible for driving brand visibility audience engagement and demand generation-starting with LinkedIn and expanding into platforms like YouTube Meta Reddit and other high-impact channels relevant to our B2B audience.
Youll partner closely with content campaign brand and marketing operations teams to deliver best-in-class programs that fuel pipeline and elevate Serralas presence across social media.
This role blends strategic thinking with tactical execution. Youll own the global paid social budget manage platform growth track full-funnel performance through Salesforce and continuously test and optimize to maximize ROI.
Your Day to Day:
Strategy & Channel Leadership
- Own the end-to-end strategy and execution of organic and paid social media starting with LinkedIn.
- Develop a roadmap to scale into new platforms like YouTube Meta and Reddit based on audience and industry insights.
- Partner with SEO content and brand to ensure channel messaging is aligned and effective.
Paid Social Campaign Management
- Build and optimize paid campaigns on LinkedIn YouTube Ads and Meta Ads to drive brand awareness engagement and lead/pipeline generation.
- Run A/B tests manage UTM tracking and continuously refine targeting and creative based on performance.
- Own the global paid social budget: pacing optimization and ROI tracking across all platforms.
Funnel & Performance Reporting
- Track campaign influence on MQLs pipeline and revenue by monitoring Salesforce and campaign dashboards.
- Lead weekly monthly and quarterly reporting in collaboration with Marketing Operations surfacing actionable insights.
- Identify funnel drop-offs or anomalies and work with Sales and Marketing Operations to address performance gaps.
YouTube SEO & Content Discovery
- Optimize YouTube content for discovery and engagement using metadata keywords thumbnails playlists and tagging.
- Partner with SEO and content teams to align on performance goals and ensure best practices are followed.
Content Planning & Community Management
- Collaborate with content GTM and campaign teams to plan and publish engaging social content tailored to each platform.
- Own social media calendars and posting schedules.
- Actively manage communities-respond to comments monitor mentions and drive conversations that build brand credibility.
Sales & BDR Enablement
- Partner with Sr. Regional Campaign Managers to equip Sales and BDR teams with templates and playbooks to amplify reach via employee advocacy.
- Provide best practices post ideas and training to ensure consistent and aligned messaging across regions.
What Success Looks Like:
- Organic and paid social content drives meaningful engagement lead volume and pipeline contribution.
- LinkedIn becomes a top-performing channel with successful expansion into new platforms.
- Paid campaigns are cost-effective on-brand and optimized for performance.
- Social media performance is clearly tracked and reported from top-of-funnel engagement to revenue influence.
- Sales and BDR teams are empowered to use social as an outbound channel.
Qualifications:
- 5 years of experience managing organic and paid social media in a B2B or SaaS environment.
- Proven success launching and scaling LinkedIn marketing programs with growing expertise on platforms like YouTube Reddit and Meta.
- Deep knowledge of YouTube SEO: keyword strategy thumbnails metadata optimization and video analytics.
- Strong understanding of social and funnel metrics and experience interpreting Salesforce data to improve performance.
- Proficiency with LinkedIn Campaign Manager YouTube Ads Meta Ads and social tools like Sprout Social or Hootsuite.
- Skilled in A/B testing UTM tracking and campaign analytics.
- Excellent writing editing and communication skills in English (native or near-native preferred).
- Familiarity with Salesforce and Pardot is a plus.
- Additional languages such as German French or Spanish are a plus.
- Experience in fintech or enterprise B2B software is a plus.
Why youll love it here
Step into a dynamic agile workplace where continuous learning is championed by leadership and innovation in finance automation is fuelled by cutting-edge tech AI integration and strategic SAP transformation. We partner with the best to stay ahead - so you can too.
At our core were Reliable Passionate Empowering and Enterprising - committed to lasting customer and employee relationships bold innovation and your growth every step of the way.
Required Experience:
Manager
Employment Type
Full Time
