Shopper Marketing Lead - Retail & Grocery Channels (Animal Nutrition) - Open to remote
Shopper Marketing Lead - Retail & Grocery Channels (Animal Nutrition) - Open to remote
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$ 131000 - 170000
1 Vacancy
Job Description
Cargills size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe responsible and sustainable way.
Cargill is a family company providing food ingredients agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials from eggs to edible oils salt to skincare feed to alternative fuel. Our 160000 colleagues operating in 70 countries make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill.
This position is in Cargills animal nutrition and health business where we improve animal lives through better nutrition. Our team researches innovates and creates solutions that deliver healthy results for our customers.
Job Purpose and Impact
Were looking for astrategic and execution-focused Shopper Marketing Leadto join ouranimal nutrition business. This individual will drive customer-specific marketing initiatives across key retail partners including large ag retailers and other channels. The role will be instrumental inlaunching new productsbuilding tailored marketing plans andactivating national promotions and marketing campaignsat the customer level.
Key Accountabilities
- Develop and execute shopper marketing plans tailored to key retail partners that drive branded growth.
- Align with Commercial Product Line portfolio MarComm and Category teams to ensure cohesive messaging and execution.
- Lead the go-to-market strategy for new product introductions at the customer level.
- Collaborate with cross-functional teams to ensure flawless execution in-store and online driving for share growth customer profitability and brand and portfolio growth.
- Partner with category management and sales to facilitate category review process and influence shelf placement and promotional support leveraging shopper insights.
- Own the execution of national campaigns and promotions within assigned accounts as well as build recommendation for trade plans at assigned accounts.
- Serve as the key bridge between sales species and brand marketing insights and external agencies.
- Manage budgets timelines and performance metrics for all shopper marketing initiatives including Retail Media Network.
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Qualifications
Minimum Qualifications
- Minimum of six years of experience in shopper marketing customer marketing or retail marketing
- Proven success launching products and executing marketing plans at retail
- Experience working with large ag retailers grocery or mass retail accounts preferred
- Strong understanding of category management shopper insights and retail media networks
- Excellent communication presentation and project management skills
Preferred Qualifications
- Proficiency in syndicated data tools (Numerator Yipit etc.)
External Applicant Information
- This position is open to remote candidates in the US.
- The expected salary for this position is $131000 to $170000. Compensation varies depending on a wide array of factors including but not limited to the specific location certifications education and level of experience. The disclosed range estimate may be adjusted for any applicable geographic differential associated with the location at which the position may be filled. This position is eligible for a discretionary incentive award. The incentive award amount is dependent upon company performance and your personal. At Cargill we put people first. As part of your overall rewards we offer a comprehensive benefit program including medical and/or other benefits dependent on the position offered and hours worked. Visit: to learn more (subject to certain collective bargaining agreements for Union positions).
Equal Opportunity Employer including Disability/Vet.
Employment Type
Full-Time
