Business Analyst
Business Analyst
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Job Description
We have an exciting opportunity for a Business Analyst to join the Marketing team reporting to the Senior Manager Market strategy & Performance. As the Business Analyst you will be focused on transforming data into actionable insights that support strategic decision-making across customer insight marketing performance and portfolio analysis. This role involves conducting research to understand customer needs pain points and procurement processes as well as supporting the development of customer segmentation and marketing personas. A key responsibility is to collaborate with marketing and other internal teams to analyse campaign effectiveness identify growth opportunities and contribute to competitive and industry intelligence. The Business Analyst will play a crucial role in delivering clear data-driven recommendations that improve marketing efficiency enhance customer focus and support the positioning of John Cranes solutions in the market.
This role is based from our headquarters within Slough working Monday to Friday normal office hours. (hybrid working)
John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.
Duties & Responsibilities (not limited to)
- Conduct research to understand customer needs pain points satisfaction drivers and procurement processes across the John Crane customer base.
- Support the development and maintenance of customer segmentation personas and buying journeys to inform marketing strategies.
- Perform ad-hoc studies to address specific business questions or challenges.
- Collaborate with the Marketing Performance Specialist to analyse marketing effectiveness and communicate insights to drive improved ROI.
- Analyse customer and revenue data across product and service portfolios to identify commercial growth opportunities.
- Generate actionable intelligence on industry trends and the competitive landscape in collaboration with Strategy and Portfolio teams.
- Support the management and continuous improvement of Marketing Performance analysis tools and initiatives.
- Represent the Marketing team in cross-functional insight projects and ensure marketing needs are reflected.
- Act as a conduit for competitor and industry intelligence entering the marketing function from other John Crane departments.
- Provide actionable insights that drive awareness of commercial opportunities and support effective positioning of John Crane solutions in the market.
Qualifications :
- Experience within a similar role
- Experience using PowerBi
- Experience using online surveys such as Survey Monkey
- Proficiency in data analysis business process modelling and requirements gathering techniques
- Excellent communication and interpersonal skills with the ability to engage effectively with stakeholders at all levels
Additional Information :
With colleagues stretching across the globe we are proud of our diversity. To foster inclusivity we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans Pride Network Black Employee Network Network and Neurodiversity.
Across our company we recognize excellence culminating in the Smiths Excellence Awards our annual celebration of the most extraordinary activities people and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day a global celebration of Smiths around our network.
We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color religion sex sexual orientation gender identity national origin economic status disability age or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics where we celebrate support and embrace diversity.
At no time during the hiring process will Smiths Group nor any of our recruitment partners ever request payment to enable participation including but not limited to interviews or testing. Avoid fraudulent requests by applying jobs directly through our careers website (Careers - Smiths Group plc)
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
