Director of Marketing and Communication
Director of Marketing and Communication
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Glennie School located in Toowoomba Queensland is an Anglican day and boarding school for girls from Kindergarten to Year 12 with boarding for students from Year 5. The School enjoys an excellent reputation for the quality of its programs care and support offered to students as well as the commitment dedication and professionalism of its staff.
About the role:
The Director of Marketing and Communication holds a vital role in the operation of the School with comprehensive responsibility for the planning oversight and execution of all aspects of the Development Office encompassing the areas of student enrolments marketing & promotion community relations and communication - both internal and external - and alumni. The role is part of our Senior Leadership Team.
Reporting to the Acting Principal the Director of Marketing and Communication manages the marketing strategy of the School and promotes it to the wider community; thus assisting families in helping them decide that Glennie is their School of choice.
Key tasks and responsibilities:
Responsible for the overall management of all strategic and operational marketing and customer relationship activities
Seek new opportunities for promotion of the School
Plan direct and oversee the marketing and business development initiatives within the School
Plan and coordinate the implementation of marketing plans to penetrate new markets
Oversee all aspects of the Schools internal and external communications
Plan and direct public relations programs designed to promote and maintain a favourable public image for the School
Prepare media releases and interview material for the Principal on relevant topics
Provide guidance to internal staff on branding and general marketing activities
In collaboration with the Senior Leadership Team developing and maintaining an innovative and contemporary enrolment strategy
Develop progressive strategies to grow student enrolment numbers
Collate and analyse enrolment data to develop targeted marketing campaigns to attract enrolments
Be the Schools liaison between the School and School community groups
Develop and implement a Community Relations Strategy to engage with the current and wider community
Oversee the organisation running and marketing of major functions in collaboration with relevant staff at the School
Attend relevant School and community events to represent The Glennie School
About you:
Tertiary qualifications in a field commensurate with the area of responsibility
Minimum of five (5) years experience in a marketing management role and experience in leading the marketing function
Experience in publication and print management
Experience in developing and implementing successful communication campaigns
Experience with the provision of written and electronic advertising and promotional material
Proven media relations success
Experience in the use of contemporary software appropriate for duties including advanced technology skills with sound understanding of design programs website management and social media
Understanding of or previous experience in the education sector would be highly regarded
Ability to travel to rural and remote areas to enhance the marketing of the School
Maintain a degree of flexibility in working hours from time to time as required for the position
Your Application:
Please submit your application including a cover letter and resume addressed to the Acting Principal. Applications close COB 12 August 2025. We may interview suitable candidates before the closing date including appointment to the role.
The successful applicant must be supportive and sympathetic to the ethos of Anglican Schools. Must have Right to Work in Australia as visa sponsorship is not available. Must hold a Paid Employee Positive Notice Blue Card in accordance with No Card No Start law as per the Working with Children (Risk Management and Screening) Act 2000.
Required Experience:
Director
Employment Type
Full-Time
