Senior Hardware Product Manager

We are seeking a passionate and strategic Sr. Hardware Product Manager to lead the development and launch of innovative hardware products. You will own the product lifecycle from concept to commercialization working closely with engineering and manufacturing teams (including global ODM partners) to deliver world-class hardware that enhances our connected ecosystem.

This is a high-impact role for a technically-savvy product leader with deep experience in hardware development and manufacturing processes. If you thrive in fast-paced cross-functional environments and are driven to bring exceptional consumer products to market wed love to meet you.

Product Strategy & Roadmap

• Define and execute the product vision and roadmap for the hardware portfolio aligned with company strategy and customer insights.
• Identify opportunities to grow revenue reduce costs and improve the end-user experience.

End-to-End Product Development

• Drive all phases of product developmentfrom concept specification and prototyping to validation tooling manufacturing and launch.
• Lead technical scoping in close partnership with engineering design quality and supply chain teams.
• Collaborate with global ODM partners to manage development timelines cost targets and product performance.
• Ensure detailed PRDs DVT/PVT planning and thorough design reviews to deliver manufacturable and scalable products

ODM & Supplier Collaboration

• Work directly with ODMs and key suppliers across Asia and other regions to manage NPI execution resolve technical issues and ensure compliance with specs and quality standards.
• Support vendor selection and evaluation based on capability innovation and cost efficiency.
• Drive joint development efforts ensuring alignment across internal and external stakeholders.

Innovation Leadership

• Champion forward-thinking product concepts and next-generation hardware through market trends technology scouting and consumer research.
• Develop compelling business cases and concept validation plans to secure leadership buy-in and roadmap prioritization.

Cross-Functional Collaboration

• Partner closely with software materials marketing sales and customer experience teams to ensure integrated product experiences and go-to-market readiness.
• Act as a central point of contact between internal teams and external partners for all product-related decisions.

Market & Consumer Insights

• Collaborate with research teams to translate consumer feedback and market trends into actionable product strategies.
• Conduct competitive benchmarking to identify white space and areas for differentiation.

Quality & Risk Management

• Partner with quality engineering and compliance teams to manage risk assessments regulatory approvals and continuous improvement initiatives.
• Ensure high product reliability and adherence to global standards (FCC CE UL etc.).

Performance Tracking

• Monitor product performance post-launch and drive iterative improvements through consumer feedback and data analysis.

Qualifications :

Education

• Bachelors degree in Engineering Product Design Marketing or related field.
• MBA or advanced degree preferred.

Experience

• 46 years of product management experience with consumer hardware.
• Deep knowledge of product development processes including hardware architecture DFM/DFA validation and mass production.
• Proven experience managing external development and manufacturing with ODMs or CM partners.
• Experience with global supply chains and cross-border product development.
• Track record of launching complex hardware products in fast-paced environments (e.g. consumer electronics IoT devices tools or CPG).

Skills

• Strong technical fluency and ability to translate between engineering manufacturing and customer requirements.
• Excellent project management prioritization and communication skills.
• Strong analytical skills including proficiency in statistical data analysis consumer insights and market research.
• Familiarity with project management tools (e.g. Arena) and methodologies (e.g. Agile Lean Six Sigma).
• Knowledge of hardware quality processes (e.g. DOE 8D CAPA) and compliance standards (FCC/CE/UL) preferred.
• Ability to travel oversea to our ODM partners.

Preferred Qualifications

• Familiarity with crafting DIY or creative tools.
• Experience in developing connected devices or managing hardware-software ecosystems.
• International product launch experience including product localization and market entry strategy.
• Bilingual abilities or international business experience.

What We Value

• Entrepreneurial mindset with a builder attitude and a drive to move quickly and adapt.
• Passion for innovation and commitment to delivering exceptional customer experiences.
• Collaborative spirit with strong influencing skills and cross-functional leadership.
• Customer-first approach with a deep understanding of user needs and behaviors.

Additional Information :

Weve got you covered
At Cricut we take care of our people. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for A playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

One More Thing (Its a Big One):
This role is in-office at least 34 days per week.
We believe that real collaboration innovation and culture are built face-to-face. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.

If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.

Lets make something amazingtogether.

Relocation Statement:

• This position is eligible for relocation assistance.

What to Do Next: Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Remote Work :

No

Employment Type :

Full-time