Marketing Copywriter
Marketing Copywriter
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Job Description
Millions of people will read your words.
Were looking for a marketing copywriter to join our Brand Creative & Strategy team in London. Wise has over 16 million customers with that number climbing rapidly and youll speak to giant swaths of them.
There are also millions around the world whod benefit from our services who may not know we exist or just havent got around to signing up yet. With your words youll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.
Wise has a lot of amazing features ranging from money-saving to absolutely life-changing and theyre not always obvious to the uninitiated. Youll be talking about things people really need in a way where theyll find it easy to listen.
Your words will need to educate with a bit of creative sparkle.
Youll write the copy for marketing campaigns that educate and inform customers and potential customers about Wises benefits and mission. Youll be crafting the words at the centre of a lot of those efforts and your responsibilities will include:
- Write compelling marketing so more prospects convert (paid channels)
- Write lifecycle campaigns (email inbox push) to educate customers on how to use features of the product
- Craft the words for cross-sell campaigns (email inbox push) to convert existing customers to new products
- Pen the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases
- Help brainstorm ideas and angles for all of the above
- Support Brand Creative & Strategy in their mission to being the best partner to Marketing in the efforts to fuel Wises mission and get Wise into more pockets and onto more screens.
Qualifications :
Were looking for a creative talented writer who can explain at times complex concepts to people in engaging interesting ways. Does that sound like you Do apply.
Thats regardless of whether you have our ideal qualifications and experience which include:
- Experience writing marketing copy for a medium-to-large-sized business preferably tech though not essential
- A portfolio of writing samples that illustrates your wit polish and intelligence (a Google doc would do) with a focus on work from paid channels
- A keen eye for what makes effective marketing and advertising youll take inspiration from many different industries and have a strong POV on what makes for great copywriting
- Youve worked closely in partnership with designers of all disciplines riffing off each others ideas deepening creative concepts and striving for the best answer to a brief together.
- Youve oodles of experience working with product marketers and managers before and youre confident in speaking their esoteric language(s)
- You have the resilience to handle requests from multiple teams and you know how to build a process to manage them
- Youre a keen collaborator with an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
- You have buckets of experience in articulating the why behind your decisions youll need to convince to disagree confidently and to take and give useful feedback
Additional Information :
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
