Stream Lead- Retail Segment & Growth
Stream Lead- Retail Segment & Growth
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1 Vacancy
Job Description
JOB TITLE: Stream Lead - Retail Segment & Growth
TERM: 12 months
CLIENT LOCATION: Baku Azerbaijan
RELEVANT EXPERIENCE: Retail banking CRM or campaign management
MANDATORY REQUIREMENTS**:
- Minimum 5 years of experience in retail banking CRM or campaign management within banking telecom or retail industries.
- Fluency in Azerbaijani Turkish or Russian
- Preferably based in Azerbaijan
PURPOSE OF JOB
The primary objective of this role is to lead the retail segment strategy and drive growth initiatives. This includes end-to-end ownership of customer segmentation campaign management (activation retention cross-sell upsell) and retail product development. The role focuses on enhancing customer engagement and maximizing profitability by leveraging data analytics and targeted marketing activities. This is a 12-month full-time onsite engagement in Baku Azerbaijan aimed at delivering tangible improvements in customer acquisition retention and lifetime value within the mass retail banking segment.
TASKS
Core Responsibilities and Accountabilities
- Segment Strategy & Growth Ownership: Lead and execute the retail segment strategy with a focus on sustainable growth customer retention and profitability.
- Campaign Management: Design and oversee multi-channel campaigns to improve activation rates boost retention and drive cross-sell/upsell opportunities.
- Customer Journey Optimization: Analyze customer journeys identify friction points and propose solutions to enhance engagement and reduce churn.
- Data-Driven Decision Making: Utilize behavioral analytics and customer insights to shape business strategies and measure campaign effectiveness.
- Retail Product Development: Contribute to product development initiatives tailored to retail segment needs collaborating closely with product and marketing teams.
- Stakeholder Collaboration: Coordinate across product marketing analytics and digital teams to ensure cohesive delivery of initiatives.
- Performance Reporting: Track and report on key performance metrics related to growth churn reduction and customer profitability.
Key Performance Indicators (KPIs)
- Customer Activation: Increased activation rates within the retail segment.
- Retention & Churn: Improved customer retention and reduced churn rates.
- Cross-Sell/Upsell Success: Growth in product per customer metrics and overall sales volumes.
- Segment Profitability: Enhanced profitability per customer through targeted initiatives.
- Campaign Effectiveness: Data-driven measurement and reporting on campaign performance against set targets.
Knowledge and Experience
- Minimum 5 years of experience in retail banking CRM or campaign management within banking telecom or retail industries.
- Strong understanding of customer lifecycle management customer segmentation and product marketing strategies.
- Proven experience in developing and executing campaigns focusing on activation retention and cross- sell/upsell.
- Proficiency in leveraging data analytics and customer insights for business impact.
- Excellent stakeholder management and communication skills.
- Experience working in cross-functional teams with product marketing and analytics units.
Employment Type
Full Time
