Sr. Manager, Loyalty and CRM

Position: Senior Manager Loyalty & CRM

Location: Calabasas CA (Hybrid) 3 days on-site

ABOUT THE WELLA COMPANY

WEenable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries Wella Company and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry Wella Company empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

Position Summary:

We are seeking a dynamic and strategicSenior Manager Loyalty & CRMto lead the full CRM and loyalty ecosystem transforming CRM from a messaging engine to a strategic growth lever for the business. This role will be responsible for designing and executing advanced loyalty programs managing CRM data infrastructure driving personalized customer experiences and aligning cross-functional teams toward measurable business growth.

This role will initially focus on B2B initiatives through our professional platform with future expansion into B2C CRM for our sites. The ideal candidate will bring a blend of analytical rigor and creative thinking combining deep technical and system expertise with a strong understanding of user research brand storytelling and customer-centric design.

Key Responsibilities:

• Lead full ownership of the loyalty and CRM ecosystem including data infrastructure system integration and CDP/API integrations
• Design optimize and execute B2B and B2C loyalty programs that drive customer retention and growth
• Partner with brand and creative teams to ensure CRM campaigns reflect brand identity and elevate storytelling across channels
• Bring a creative point of view to campaign design and customer journeys ensuring a premium cohesive experience across all touchpoints
• Develop advanced customer segmentation predictive modeling and AI-driven personalization strategies
• Own end-to-end strategic planning across loyalty and CRM including global-to-local market alignment
• Provide deep technical leadership in platform integration automation and system-level design
• Ensure compliance with global data privacy security and governance standards
• Apply advanced analytics to measure performance including LTV analysis attribution modeling and ROI
• Collaborate across global cross-functional teams to scale CRM and loyalty strategies
• Influence global CRM and loyalty frameworks balancing global consistency with regional/local needs
• Stay ahead of emerging trends in Martech AI personalization and consumer behavior to drive innovation
• Lead and develop a team of 2 direct reports across multi-channel CRM initiatives

Qualifications:

• 68 years of experience in CRM loyalty program management and data-driven marketing
• Proven ability to scale CRM and loyalty programs in global B2B environments
• Strong technical expertise in CRM platforms CDPs data integration and system governance
• Deep knowledge of LTV modeling attribution methodologies and performance analytics
• Strong leadership communication and stakeholder management skills
• Curiosity and enthusiasm for the beauty industry a pulse on consumer trends product experience and brand culture

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar rolespay Range: $120000 - $150000 salary per year plus bonus. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email . This email account will not respond to inquiries regarding the status of a candidates application.

For CA located postings ONLY: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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