Digital Marketing Specialist (m/f/d)

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance tax and accounting risk and compliance health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

Were looking for a Digital Marketing Specialistwith a creative mindset and strong business acumen specialized in digital marketingwith a focus on partner engagementand the creation of business-driven marketing content and assets.

This role will play a key part in designing and managing digital assets that strengthen collaboration with partners marketing and sales teamsdriving joint growth and increasing brand visibility across multiple channels.

Key Responsibilities:

• Develop creative concepts for digital marketing campaigns that drive measurable business impact.
• Lead co-marketing initiatives and content creation with our partner network working closely with sales channel and product teams to generate business opportunities.
• Translate marketing strategies into clear actionable briefs for creative and production teams with a strong focus on results.
• Identify and propose new digital formats to boost visibility and engagement.
• Ensure all content reflects the brands value proposition and aligns with business priorities and partner needs.
• Design and implement reusable marketing kits and content that partners can easily adapt to accelerate their go-to-market efforts.
• Create visual content (carousels reels videos infographics copywriting etc.) tailored to business marketing activities.
• Maintain visual and narrative consistency across all digital touchpointsinternal partner-facing and customer-facing.

Performance Optimization & Growth:

• Track and analyze the performance of content and co-marketing initiatives (engagement conversion business impact).
• Apply agile methodologies (A/B testing growth hacking) to continuously optimize campaign and content effectiveness.
• Stay ahead of digital trends and tools to keep the brand and partner value proposition innovative and competitive.

What Were Looking For:

• 35 years of experience in similar roles.
• Proven experience working with business partners co-marketing and creating marketing initiatives with a strong business focus.
• Proficiency in marketing automation and CRM tools.
• Ability to blend creative thinking with strategic vision and a results-driven mindset.
• Advanced skills in design tools (Canva Adobe Suite Figma) and content analytics (Hotjar Google Analytics etc.).
• Experience in video marketing production and content creation for emerging platforms (TikTok Instagram YouTube Shorts).
• Strong ability to tailor messaging and content to local markets and partner networks.
• Excellent collaboration skills with sales product and channel teams to align marketing and business goals.
• Team player with a collaborative mindset and a hands-on approachcomfortable rolling up your sleeves to get things done.

If you think that you have the needed requirements click on the apply button to join us and #bethedifference. If making a difference matters to you then you matter to us.

All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity sexual orientation national origin disability or any other protected status in accordance with local regulations.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.