Product Marketer
Product Marketer
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Job Description
Who We Are & Why Join Us
Avathon is revolutionizing industrial AI with a powerful platform that enables businesses to harness the full potential of their operational data. Our technology seamlessly integrates and contextualizes siloed datasets providing a 360-degree operational view that enhances decision-making and efficiency. With advanced capabilities like digital twins natural language processing normal behavior modeling and machine vision we create real-time virtual replicas of physical assets enabling predictive maintenance performance simulation and operational optimization. Our AI-driven models empower companies with scalable solutions for anomaly detection performance forecasting and asset lifetime extensionall tailored to the complexities of industrial environments.
Cutting-Edge AI Innovation Join a team at the forefront of AI developing groundbreaking solutions that shape the future.
High-Growth Environment Thrive in a fast-scaling startup where agility collaboration and rapid professional growth are the norm.
Meaningful Impact Work on AI-driven projects that drive real change across industries and improve lives.
Learn more at: Avathon
Product Marketing Manager
Location: Bangalore (Onsite)
Experience: 5 - 7 years
Preferred Industry Experience: Enterprise Software Industrial Technology Artificial Intelligence (AI) Manufacturing Energy (Conventional & Renewable) Aerospace & Defense Supply Chain Transportation or Operational Technology (OT)
About the Role
Avathon is seeking a hands-on Product Marketer to help shape how our AI platform delivers value across industrial sectors. This role requires a balance of strategic thinking and tactical executionideal for a self-starter who can translate complex technology into compelling customer value.
Youll work across product sales demand generation and executive teams to define positioning drive go-to-market plans and influence pipeline and revenue growth. If you thrive in fast-paced cross-functional environments and enjoy seeing your ideas drive real-world impactthis is the opportunity for you.
What Youll Do
- Own and evolve positioning and messaging for Avathons Industrial AI platform and vertical applications (e.g. safety intelligence predictive maintenance energy optimization).
- Develop customer personas and buyer journeys across technical operational and executive decision-makers.
- Craft narratives that connect AI capabilities to business outcomesespecially around operational efficiency safety compliance and innovation.
- Drive go-to-market (GTM) strategy for product launches major feature releases and industry-specific campaigns in collaboration with product management and demand generation.
- Build and deliver sales enablement content such as battle cards one-pagers pitch decks ROI calculators and product demos.
- Lead voice of the customer (VoC) efforts including interviews win/loss analysis and case study development to guide strategy and roadmap.
- Conduct market and competitive research to inform positioning and maintain category leadership.
- Develop product marketing content for web analyst briefings thought leadership and field marketing programs.
- Manage product launch playbooks from pre-launch preparation to post-launch analysis.
What You Bring
- 5 - 7 years of product marketing experience in B2B enterprise software preferably with AI machine learning or data platform products.
- Preferably an understanding of the AI/ML ecosystem and ability to translate technical innovation into market value.
- Demonstrated success owning product messaging positioning competitive intelligence and GTM execution in fast-paced environments.
- Familiarity with both product-led growth (PLG) and enterprise sales models.
- Experience working cross-functionally with sales product and customer success to align messaging and drive adoption.
- Strong storytelling and writing skills with a portfolio of marketing assets or solution content.
- Preferably a background supporting solutions in regulated or mission-critical industries such as energy aerospace defense or manufacturing is highly preferred.
- Proficiency with Salesforce HubSpot Powerpoint Confluence Figma or related platforms is a plus.
Why Join Us
At Avathon youll be at the forefront of industrial transformationhelping some of the worlds most essential industries unlock value from their data. We move with urgency clarity and purposeand were looking for bold hands-on marketers who thrive on results.
Youll have the opportunity to influence how industrial AI is understood bought and adoptedand help define a new category in the process.
Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability status as a protected veteran or any other protected category under applicable federal state and local laws.
Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation please contact us to discuss how we can assist you.
Employment Type
Full Time
