Social Media & Advocacy Manager
Social Media & Advocacy Manager
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Job Description
About us
Mark Anthony Brands UK is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer Mikes Hard Lemonade Cayman Jack Glendalough Whiskey & GinandMs by Messi.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do whats right to act like an owner. We are growing a lasting legacy where people come first.
Location
Your primary place of work will be our London office with occasional national travel as required for this role. We love the vibrant atmosphere of our office which fosters collaboration and celebration. That said we also value the flexibility and productivity that working from home can provide so we offer a hybrid work arrangement to support our staffs needs.
What youll do
As our new Social Media & Advocacy Manager as part of our UK Marketing teamyou will own the full social ecosystem for White Claw Mas by Messi and our challenger Ready to Drink (RTD) portfolio in the UK. Youll be the brands real-time voice shaping channel strategy and forging creator partnerships that turn cultural sparks into conversation. From TikTok feeds and festival fields to Direct-to-consumer (D2C) drops and house-party selfies youll translate a digital-first community-led vision into scroll-worthy moments that deepen relevance capture first-party data and fuel commercial growth.
Additional key responsibilities include:
- Own day-to-day management of all White Claw UK social channels and partner with global teams to localize Mas content for the UK market.
- Build monthly content calendars aligned with brand plans and activate reactive real-time posts around trends culture and key brand moments.
- Manage community interactions in collaboration with the Digital Centre of Excellence ensuring fast responses and an on-brand tone of voice.
- Amplify In-Real-Life (IRL) experiences such as festivals and events across social to extend reach engagement and advocacy.
- Oversee the UK content pipeline; briefing creating and curating assets and apply a test-and-learn approach to formats captions and scheduling.
- Monitor channel performance through dashboards and reports using paid budgets to scale high-performing content and optimize reach and frequency.
- Lead the UK influencer strategy and advocacy programme integrating creators superfans and user generated content to deepen connection and drive engagement.
- Capture first-party data ensure legal and compliance standards are met and leverage social listening trend insights and competitor analysis to identify new platform and content opportunities.
What youll bring
- Bachelors degree in Business Marketing Commerce or a related field.
- 4 years of experience brand-side in social media or digital content roles for in drinks FMCG or lifestylebrands
- End-to-end ownership of influencer or advocacy programmes including planning contracting and performance reporting.
- Data and analytics knowledge (E.g. Meta Insights Sprout Google Analytics etc.) turning insights into data-driven recommendations
- Strong copywriting and creative direction skills with a clear understanding of brand tone
- Experience managing paid social budget and working closely with media teams
Who you are
- Strong collaboration working cross-functionally knowing when to influence when to collaborate and how to manage complex fast-paced workloads.
- Sophisticated organization skills including the ability to prioritize and manage multiple projects.
- Have a positive proactive can do attitude and an ambitiously curious mindset to be best in your craft.
- Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
- Passionate about culture trends and digital innovation as well as a deep understanding of the drinks market landscape.
- Self-motivated with a sound sense of ownership and accountability.
- Excellent problem-solving and project management skills.
- Result driven and can handle ambiguity.
We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process please contact your recruiter.
At Mark Anthony Brands we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day connecting our global organization across all business units roles and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility authenticity fun and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.
Required Experience:
Manager
Employment Type
Full-Time
