Web Content Manager
Web Content Manager
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$ 75076 - 84867
1 Vacancy
Job Description
Job Summary
Kutztown University isseekinga dynamiccreativeand highly organized Web Content Managerto join our University Relations team. This in-person position plays a key role in shaping and executing the universitys digital communication strategy through compelling web contentsearch engineoptimizationand collaboration across academic and administrative departments.Reports to the Executive Director of Web and Digital Media.
Responsibilities
Research writeeditand organize engaging web content that supports the universitys digital communication goals.
Develop and implementSearch Engine Optimization (SEO)strategies including keyword research on-page optimization and performance tracking using analytics tools.
Create content for new webpages and digital platforms-including copywriting sourcing multimedia (photos videos social media assets) and integrating visual content to enhance engagement.
Review andoptimizeexisting website content to improve search engine visibility and user experience.
Maintain and manage an editorial calendar to align web content with strategic priorities and key university initiatives.
Collaborate with academic and administrative departments to shape and refine their digital content for web and digital audiences.
Conduct interviews and use SEO tools and surveys to gather content and insights from stakeholders across university units.
Contribute to the development of website best practices and strategy informed by SEO insights and performance analytics.
Participate in strategic planning and goal-setting initiatives with the Web and University Relations teams.
Assistin training new website content contributors to ensure consistent voice style and quality across the site.
Support the ongoing operation and governance of the universitys content management system (CMS).
Provide expert consultation to departments onmaintainingeffective audience-focused and content-rich sub-sites.
Serve on the University Relations crisis communications team in an on-callcapacity.Assistwith major university events as assigned.
Serve on university committees as assigned.
Complete mandatorytrainingas assigned.
Supervise part-time contractors graduate assistants student workers and/or interns as assigned.
Minimum Qualifications
Education:
Bachelors degree in communications professional writing journalism or a related field.
Web & Content Expertise:
Solid understanding of web design principles user experience (UX) best practices and content governance.
Demonstrated knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Experience inmaintainingandoptimizingwebsite content using analytics and SEO tools.
Strong computer skills including experience with content management systems and web page design.
Communication & Writing Skills:
Exceptional written and verbal communication skills including listening interviewing and presentation abilities.
Proven ability to write in multiple styles including SEO keyword rich web copy web features and marketing content.
Proven editorial skills with a mastery of Associated Press (AP) style.
Demonstrated ability to write persuasively clearlyquicklyand accurately.
Proficiencyin Microsoft Office Suite and standard office communication tools.
Professional Attributes:
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Ability to work independently and collaboratively as part of a team.
Comfortable working in a diverse academic community with shared governance.
On-Call/ LocationRequirement:
As part of the crisis communications on-call rotationmustbe available 24/7 during assigned periods and able to report to campus promptlyin the event ofan emergency.
Preferred Qualifications
Backgroundworkingprofessionally in higher education
Backgroundwithresponsibilitymaintainingan institutional web presence.
Experience with crisis communications.
Understanding of web accessibility(WWW Consortium W3C) guidelinestandards.
Experience witha contentmanagementsystem HTML and Google Analytics.
Supplemental Information
Applications &resumes will be accepted untilpositionis filled however; to ensure full consideration application materials should be received no later thanthe end of dayon August 10 2025.
The starting salary range for this position is $75076- $84867.
All applications for this position must besubmittedvia our online application/resume system ONLY. Please do not fax mail or e-mail any documentation.
Successful interview reference checks background clearances (PA Criminal Child Abuse Clearance & FBI Clearance) and demonstration of ability are requisite qualifications for all positions.
The University isvery interestedin hiring employees whohave hadextensive experience with diverse populations.
Kutztown University is an AA/EOE/member of the PA State System of Higher Education and activelysolicitsapplications from women and minority candidates.
Non-Discrimination Statement
Kutztown University does not discriminate in employment or educational opportunitieson the basis ofsex race ethnicity national origin age disability religion sexual orientation gender identity or veteran status. To discuss a complaint of discrimination please contact the Office of Social Equity Old Main A-Wing Room 02 by phone at or by e-mail at Pursuant toTitle IX of the Education Amendments of 1972 Kutztown University does not discriminateon the basis ofsex and prohibits sex discrimination in any education program or activity that itoperates including admissions and employment. Any inquiries regarding the application of Title IX at Kutztown University may be made to Bradley Davis the Universitys Title IX Coordinator located in Old Main A-Wing Room 02A by phone at or by email at or the Office for Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg. 400 Maryland Avenue SW Washington DC 20202-1100 by phone at (TDD: ) by fax at or by e-mail at Kutztown Universitys Sexual Misconduct Anti-Discrimination and Anti-Harassment policies can be found in The Key student handbook or online at Experience:
Manager
Employment Type
Full-Time
Key Skills
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